By Jim Kukral • August 22, 2008 • Creating Opportunities, Creative Online Marketing, Creative Thinking, Internet Strategy, Marketing Strategy, Online Marketing, Online Public Relations • 12489 Comments2008-08-22+18%3A45%3A37Jim+Kukral

Shmuly gets it. He’s taken a traditional piece of Jewish headdress called the Kippah and combined it with current trends, in this case the Presidential election here in the USA. Check out his product at VanityKippah.com. Pretty smart.

In this video I talk more about how smart marketers like Shmuly know to take their product or service and combine it with current events or trends to make more sales and get publicity. It works. You can do it too.

Take a moment and think about how your product or service relates to what’s hot right now. Sports (the Olympics?), entertainment, politics? You get the point. Now make the connection and do something creative. The press will eat it up.

Click To Play

Music on video from http://cantorgottesman.com/chazzan-first-cd.htm

Tags: kippah

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124892008-08-22+18%3A45%3A37Jim+Kukral Awesome Comments So Far

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Shmuly→
August 22, 2008 at 1:56 pm #

Thanks for featuring my site on the DailyFlip! Awesome.
Shawn Collins→
August 22, 2008 at 2:32 pm #

I was really hoping you would model one.
Jim Kukral TheBizWebCoach→
August 22, 2008 at 8:47 pm #

If I had one in my possession, I would have. Alas, Shmuly didn't send me one. What, you're not entering to win it?
Shawn Collins→
August 22, 2008 at 10:37 pm #

I wore one for a wedding many years ago and it always felt like it was going to fall off – I can't convert just because of that. I'm used to the baseball cap fit.
Shmuly→
August 24, 2008 at 1:31 am #

Shawn, two words: hair clips!
Shawn Collins→
August 24, 2008 at 6:30 am #

Yeah, they didn't give us any, so it was just sort of floating and teasing the top of my head.
Shmuly→
August 24, 2008 at 10:57 pm #

Bad packaging on their end. I include two hair clips with every purchase.

Trackbacks/Pingbacks

Spinning Guyro: Your Content + What's Hot = Success - August 23, 2008
[...] recently read Jim Kukral’s post on embracing current trends and fashions and applying them to your product in order to draw [...]
DOAKS » Blog Archive » The Catholic, the Jew and the Kippah - August 24, 2008
[...] K., a web marketing maven, was cool enough to do a Daily Flip video about vanitykippah.com. The clip is very funny because here you have a self-described Catholic discussing a Kippah [...]