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Nobody’s Getting Rich From Online Videos Because They Don’t Know How

It’s not that there’s no money to be made in video. It’s that nobody in video knows how to make money.

No matter how you look at it, the message to professional online video producers from this data point is similar to that of our Revver video analysis: Keep your day jobs.

Um, no. See above.

I’ve been preaching this for years. Most people who do online stuff, especially entertainers, have ZERO knowledge of how to monetize. This is especially true for bloggers, but we’re talking about video bloggers now.

Robert is right too. I’ve said this a million times. It’s all about the influence in your industry.



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Comments

9 Responses to “Nobody’s Getting Rich From Online Videos Because They Don’t Know How”

  1. 45n5 on December 31st, 2007

    I’d say the blendtec people are doing ok with video. So is the wine guy.

    I think people that can attach a product/service to popular video ARE getting rich right now.

    People that just have lotsa people listen to their fart jokes probably won’t.

  2. Jim Kukral on December 31st, 2007

    Ok, that’s two, and I can name you about 10 more, that’s about it.

  3. Alex on January 1st, 2008

    Hilarious! They all sounded like ringtones. You should find something similar to Om’s show. Very Web 2.0ish…

    http://gigaom.com/2007/12/20/the-gigaom-show-22-tech-trends-2008/

  4. claire on January 6th, 2008

    That was certainly a low CPM but if the main aim is to drive traffic to a bigger money site then he’s done well.

  5. digitalnomad on January 15th, 2008

    Are you still liking your Flip? BTW, what is the point of pushing the video stuff if there is no money in it?

  6. Jim Kukral on January 15th, 2008

    Yeah, I’m still using my flip, and loving it. There is money in video. My point was nobody knows how to get it. I do :)

  7. digitalnomad on January 15th, 2008

    OK Bother…don’t keep it a secret. I joined your feed, so point me in the right direction. I don’t want to have to read all your archives from 2001.

    I need to go viral…

  8. The New Year Resolutions Are Here And 2008 = Bloggers on May 14th, 2008

    [...] Schoemaker, Carl Ocab, Caroline Middlebrook, Claire, Milk Man, Neil Duckett, Ben Cook, Bob Buskirk, Jim Kukral, Big Bald Guy, Jim Karter, Nate Whitehill, Stephen Fung, Ed Lau, Tyler Cruz, David, Marco Richter, [...]

  9. Wheatgrass Powder Guy on June 13th, 2008

    You said…

    “It’s not that there’s no money to be made in video. It’s that nobody in video knows how to make money.”

    And your right

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