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Nobody’s Getting Rich From Online Videos Because They Don’t Know How

It’s not that there’s no money to be made in video. It’s that nobody in video knows how to make money.

No matter how you look at it, the message to professional online video producers from this data point is similar to that of our Revver video analysis: Keep your day jobs.

Um, no. See above.

I’ve been preaching this for years. Most people who do online stuff, especially entertainers, have ZERO knowledge of how to monetize. This is especially true for bloggers, but we’re talking about video bloggers now.

Robert is right too. I’ve said this a million times. It’s all about the influence in your industry.

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9 Awesome Comments So Far

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  1. 45n5
    December 31, 2007 at 8:35 am #

    I’d say the blendtec people are doing ok with video. So is the wine guy.

    I think people that can attach a product/service to popular video ARE getting rich right now.

    People that just have lotsa people listen to their fart jokes probably won’t.

  2. Jim Kukral
    December 31, 2007 at 4:17 pm #

    Ok, that’s two, and I can name you about 10 more, that’s about it.

  3. Alex
    January 1, 2008 at 12:51 pm #

    Hilarious! They all sounded like ringtones. You should find something similar to Om’s show. Very Web 2.0ish…

    http://gigaom.com/2007/12/20/the-gigaom-show-22-tech-trends-2008/

  4. claire
    January 6, 2008 at 12:41 pm #

    That was certainly a low CPM but if the main aim is to drive traffic to a bigger money site then he’s done well.

  5. digitalnomad
    January 15, 2008 at 1:58 pm #

    Are you still liking your Flip? BTW, what is the point of pushing the video stuff if there is no money in it?

  6. Jim Kukral
    January 15, 2008 at 2:06 pm #

    Yeah, I’m still using my flip, and loving it. There is money in video. My point was nobody knows how to get it. I do :)

  7. digitalnomad
    January 15, 2008 at 6:44 pm #

    OK Bother…don’t keep it a secret. I joined your feed, so point me in the right direction. I don’t want to have to read all your archives from 2001.

    I need to go viral…

  8. Wheatgrass Powder Guy
    June 13, 2008 at 12:52 pm #

    You said…

    “It’s not that there’s no money to be made in video. It’s that nobody in video knows how to make money.”

    And your right

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