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Online Success: Start With The Idea, Monetize It Later

By • May 3, 2007 • Auction Ads, Creating Customer Evangelists, Creative Online Marketing, Creative Thinking, Google Adsense, Online Marketing, The Office • 3 Comments

dwight_schrute2.jpgDo you love the hit tv show ‘The Office’ like I do? Great, fun show. Good tv.

If you like it like I do, you’ll like this site my buddy made called QuotesfromtheOffice.com. Memorable quotes from the hit NBC show “The Office”.

But this isn’t a pimping of my friend’s site. I wanted to point out a few observations about this site and my friend that apply to the business of online success.

First off, it’s important to note that this site wasn’t built to “make money online”. It was built because he liked the show, plain and simple. In other words, he is the best example of the new modern consumer. He has become a customer evangelist.

Second, it was only after the site was built that he began to try to monetize it. There’s a lesson here. Build your passion, and worry about monetization next.

Third, this is a great example of a site that will flourish using Auction Ads as opposed to Google Adsense. Why? Because instead of serving up “links” to stuff, Auction Ads can serve up actual products that are from the show specifically.

When you join Jim's group you join thousands of other successful people who want to work together to grow their brands and businesses. When you join today, you'll get instant access to Jim's latest webinar replay entitled "The New Rules of Self-Publishing".

Business Around A Lifestyle

The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.

That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?

Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.

3 Awesome Comments So Far

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  1. Jim Kukral→
    May 4, 2007 at 8:30 am #

    Check out Kurt’s analysis of what I wrote on his blog here.

    http://www.notimetoburn.net/?p=21

Trackbacks/Pingbacks

  1. Jim Kukral Observes QuotesFromTheOffice.com - No Time to Burn - May 9, 2007

    [...] RSS feed. Thanks for visiting!In one of Jim Kukral’’s recent blog posts, titled “Online Success: Start With The Idea, Monetize It Later,” he takes a look at my website [Quotes From The Office] and makes some great observations [...]
  2. Jim Kukral Observes Quotes From The Office Website - No Time to Burn - May 10, 2007

    [...] to my RSS feed. Thanks for visiting!In one of Jim Kukral’s recent blog posts, titled “Online Success: Start With The Idea, Monetize It Later,” he takes a look at my website [Quotes From The Office] and makes some great observations [...]