Online Video Click-Through Rates Vs. Traditional Banner Ads, It Ain’t Pretty
Interesting news piece over at my old stomping grounds clickZ.com today. Entitled ‘Online Video Ads Leave GIFs and JPGs Standing Still, Says DoubleClick’. The entire piece can be summarzied into this paragraph.
People are about twice as likely to play a video, or replay one that started automatically, than they are to click through standard JPG or GIF image ads. Video far outdistances plain image ads when it comes to the coveted click-through rate, said DoubleClick. It said the click-through rates for the videos ranged from 0.4 percent to 0.74 percent, while the click-through rates for plain GIF or JPG ads range from 0.1 percent to 0.2 percent.
What Does That Mean For You?
That means that you better get on the ball and start filming videos. I don’t care who you are. From the largest billion-dollar corporation, to the small, expert SEO consultant… video is your promised land.
Still don’t believe it? I’ll be posting a case-study that shows exactly what I mean in the next week or so. So subscribe to my blog for updates if you want to learn how it’s done, and how it can boost your traffic.
Now, for your entertainment, I give you the Adsense Pirate. You know you want to click play, harrrrrrrrrrrrrrrr matey!
Filed Under Creative Online Marketing, Internet Strategy, Making Money Online, Making Money Online Videos, Online Marketing, Online Video, YouTube
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damn, I had the adsense pirate idea just yesterday and now this, back to the drawing boards.
Look forward to the video case study.
I think nothing beats text ads. Those video and audio adsare probably going to run the market in a few months, but they will probalby be more benifical to publishers as most of them auto start. Besides the point, even on a bad day adsence will pay more to honest publisher than vidoe ads. Most users don’t even click, that get the auto start. Just my two cents.