Online Video, Quality Of Content Is Most Important

22 February 2008 Written By: Jim KukralComments: Comments

Make money teaching a class at Prfessor.com

When producing online videos, remember that it’s not the quality of the video you’re producing, but rather, the quality of the content you’re producing. Your viewers care about one thing, and that is getting helpful or fun information from your videos.

Stop worrying about the equipment you need or don’t need to make good videos, and start thinking about what your viewers expect, which is good quality information, regardless of video quality. Then start making videos!

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  • Jim, I just want to comment about your videos.
    Probably one of the main reasons keep coming back to watch them is they seem short. A lot of online videos on or near this niche seem to just go on and on. They are boring.
    Your videos are not only reasonably short, but the pacing makes them seem even shorter. They are also interesting to watch and have the information you promise. I have seen some videos that while they have good info, they could be 10 minutes shorter and still provide the same content.
    A good model for anyone trying to do video online.
  • Hey Jim! Great post, that happens to be relevant to my activities today! I made my next video, with your daughter in mind, and I believe the content to be fun and exciting (and valuable enough, if you're six) to trump any lighting issues or anything like that! I do know a better area that I will try to shoot my next one in - without the harsh light of a window right next to it. Anyway - here it is: Storytime - What Makes a Rainbow?
    (Please do let me know if there are other kids at your house, too - I would hate for them to feel slighted!)
  • Why yes, it is past my bedtime, actually. Wrong link: Take Two! Storytime - What Makes a Rainbow?
    Doh! I think I hear my bed calling! :)
  • Good call Jim. The whole YouTube culture I think has really made the idea of quality of content over quality of video sink in. A 16 year old girl with a webcam can become more famous than anyone with a million dollar studio.
  • Thanks James! I appreciate the feedback. I work very hard to make the videos entertaining and informative.
  • Hi Lisa, thanks for stopping by and commenting.
  • Matt... yep. It will be interesting however to see how the quality shifts over the next few years on YouTube. Particularly, how the audience may adjust to wanting more quality or look/feel as they get used to better stuff.
  • You have an excellent point! Time and time again, the videos that get the attention are the ones with something people really want to see in them. Sometimes these come off of cheap little vid cameras! Use what you have a create videos people want to see!
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