By Jim Kukral • December 4, 2007 • Online Marketing, Online Video, Video Marketing, Viral Marketing, YouTube • 9251 Comment2007-12-05+00%3A32%3A05Jim+Kukral

I just finished writing up a piece over at ReveNews about how online video converts… well. I’m sure you’re getting the point I keep driving in, over and over, and over?

Online video is where it’s at. Check out this chart.

As I said at ReveNews…

So first look at the left pie chart on the left. 59% of the people surveyed admitted to having seen a video on the Internet. Not sure what planet the “I don’t know” 14% live on.

Now to the right. Of those 59% who watched an online video…

22% requested information, 18% went to a store, 15% made a purchase, 9% signed up for a trial, 3% ordered a subscription

Would you call those conversion goals? Would you kill for those off-the-chart conversion numbers? I sure as heck would!

Let me tell you a story about video conversion. I created these five simple videos with my home camera earlier this year. I shot them in my office, with lights I bought from the Home Depot for $50.

Each short video was done without a script, in one take, and took me about 10 minutes to shoot. Here’s one of those videos.

These simple videos promoting my online marketing consulting business consistently generate about 3-5 consulting phone calls A WEEK! No advertising at all.

People are finding my videos on YouTube. Yes, I said they are searching in YouTube and finding me, and then calling me (converting). The best part is, they call me and say, “Your video talked “to” me. I watched it and immediately felt that you understand my problems and could help me, so I called.”

Powerful? I think so.

Make a video today. You won’t regret it.

When you join Jim's group you join thousands of other successful people who want to work together to grow their brands and businesses. When you join today, you'll get instant access to Jim's latest webinar replay entitled "The New Rules of Self-Publishing".

Business Around A Lifestyle

The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.

That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?

Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.

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Stefanie→
December 5, 2007 at 3:14 pm #

You’re not kidding about that. Vat19 has been using video to promote its DVDs for years, and to promote products for about 1 year now. Customers love the personal touch, and it offers a great way to convey important information that most people would ignore in text.