I knew my constant harping on online video would start to pay off :). BlogBusinessWire.com ran a piece today called 10 Ways To Increase Blog Traffic With YouTube Videos, and they included one of my AsktheBlogger.com (please subscribe to my channel on YouTube) videos in example #4. I’m flattered, thanks guys!
Read the entire post for the full analysis. Here are the top bullets.
1. Embed a YouTube video in a blog post.
2. Share a YouTube video link in an email.
3. Create your own video and share it at YouTube.
4. Use your YouTube account to showcase your blog.
5. Use your blog to showcase your YouTube account.
6. Become an active YouTube user.
7. Tag your YouTube videos carefully.
8. Post YouTube video links to your Twitter account.
9. Sponsor a YouTube video or user.
10. Broadcast yourself.
Another VERY interesting piece in the article talks about the success of using online video in a marketing experiment.
Marketing Experiments Journal recently conducted an experiment to test the theory that viral video clips can drive targeted traffic to your website:
“We created a total of 28 videos ranging in length from 15 seconds to 8 minutes. Each video had a 3-5 second promotion at the end of it, specifying a URL which indicated that there was a website that may be interesting or relevant to the viewer. Videos were placed on YouTube and Google Video, and where possible, a link was provided on the same page as the video, which drove traffic back to the main website. All of the video clips we shot were deliberately “amateurish” in their approach and production.”
They conclude:
“Although the video clips had no promotional message or content, 1.49% of viewers went on to become newsletter subscribers. In Just 60 Days, our videos were viewed over 324,000 times at no cost to us. KEY POINT: With no additional work or money spent, we are projected to generate 382,444 views for October, which is more than we generated in the previous 2 months combined.”
You’re still not ready to start doing videos yet eh? I will win you over eventually.
Jim, isn’t that Marketing Experiments Journal article amazing? Glad to see more folks studying this in depth.
Carry on the fine YouTubing!
Yeah, and now that they own Sherpa they’re doubly bad ass.
Thanks again for mention, and I’ll keep videoing. Actually going to do about 3 today in my office :)
Great idea, Jim~!
How funny — another example of an idea that pops into the global collective.
I’d actually reserved several “ask” domain names myself (askdtig.com and asktheideaguy.com) back in November 2006 with the same purpose in mind.
I gotta get quicker in enacting these ideas… you’re making me look bad!
~DON
@Don, yeah, you gotta act fast around me. You should really make one of those go. Creating your own content is VERY important.