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Personality Marketing & Branding Starts With The Right Image

When it comes to branding yourself successfully, you need to start with the right image. I would argue that the most successful personality “brands” on the Internet today have a strong graphic identity. Today I wanted to talk about cartoons or “icons” as successful branding graphics.

Let’s examine a few of them.

Dave Taylor at AskDaveTaylor.com
askdavetaylor.jpg

Chris Pirillo at ChrisPirillo.com
pirillo.jpg

Shawn Collins at Affiliatetip.com/blog
shawn_160height.jpg

Sam Harrelson at Costpernews.com
samharrellson.gif

Of course, I’ve have my own icons. This first one is my old one, which I hate.
Jim Kukral

This is my newest one, which I really like.
Jim Kukral

Here’s a tip. If you’re going to have your own “icon” made of yourself, choose your most flattering photo. As with any type of cartoon of this type, your features are pulled out, and the point is you want to look interesting, not stupid. Oh yeah, and use a smiling photo, unless you’re trying to scare people or intimidate them.

I had both of my icons done at Iconizeme.com. The first, which I hate, by the artist named Shalimar (to her credit, her other drawings look awesome, I just hate mine). The second, which I love, was done by Jose.

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Business Around A Lifestyle

The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.

That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?

Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.

3 Awesome Comments So Far

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  1. smoMashup
    February 11, 2007 at 7:02 pm #

    Oi! 40 bones seems kinda steep. I think I’d be more likely to try my own in photoshop or maybe toss $3 towards: http://www.cartoonme.com/

  2. Frosty
    February 12, 2007 at 5:07 am #

    Fantastic! I’ve been looking for recommended caricature services after seeing these little pics pop up on a number of blogs. Luckily Fraser Edwards point me in the direction of this post, and now I’m determined to become iconized for my blog too. :)

  3. Shawn Collins
    February 13, 2007 at 9:38 pm #

    I got mine from Paul at Iconizeme.com and was happy with it.

    I also got one from Jose over there, but it looked like a very unflattering sketch of John McCain, so I destroyed it.