Political Branding: Obama Is A Mac, McCain A PC?

By Jim Kukral • September 2, 2008 • Branding • 12654 Comments2008-09-02+16%3A08%3A37Jim+Kukral

Today I’m airing a conversation I had about branding with David Brier from www.RisingAbovetheNoise.com. David has a book coming out entitled Defying Gravity and Rising Above the Noise.

So, since branding is near and dear to my heart, I had David on the show to give his take on the subject. We talked about our definitions of branding, as well as the current branding efforts of the US political Presidential candidates. We both agreed that Obama is the Mac and McCain is the PC. Your take? Interesting discussion.

We also talk about McCain’s choice of choosing Governor Palin as VP and how that relates to his branding goal for his campaign. Then we both talk about how Apple is the best branded company in the world. You’ll enjoy this podcast so please listen and leave your thoughts?

Here are the show notes:

What is your definition of branding?
Branding is the experience you have with it
Branding tips: have fun!
Identify your target audience to develop your branding message
What’s the difference between branding and marketing?
Political branding. Mccain is pitching McCain. Obama is pitching change.
Mac vs. PC analogy.
Choosing Palin was a marketing move that effects the overall brand.
Can you fake fun? Zune failed.
Apple is the best brand in the world.

Podcast: Play in new window | Download

Tags: mccain, obama, palin, political branding

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Business Around A Lifestyle

The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.

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126542008-09-02+16%3A08%3A37Jim+Kukral Awesome Comments So Far

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Cheryl the Increase Sale Coach→
September 2, 2008 at 4:44 pm #

Great example of how a picture is a story in and of itself. And a good reminder to make certain the pictures associated with our businesses are telling the story we want them too.
Wess Stewart→
September 3, 2008 at 11:05 pm #

Sooo…I guess that makes Palin Linux, and Biden Texas Instruments?
Will K→
September 5, 2008 at 10:10 pm #

Hey, Jim, I have a better image. Can I email it to you?

Wess, no, it's the other way around: both Biden and Linux work with fewer errors! ;-)