It is happening sooner than I expected, and on a bigger scale, but I was right.

Google universal search is here, and that means that video is going to start ranking in the regular search results.

After years of people ignoring tabs and links designed to get them to do specialized searches, Google is taking the plunge to push the right buttons behind the scenes and make specialized or vertical search results part of the “normal” experience.

Check out Danny Sullivan’s extensive coverage.

What could this mean for your business?

It means that search optimization just got bigger. No longer will you need to worry about optimizing your web pages, you’re going to have to worry about videos and everything else. That’s the bad news.

The good news is that all of this “new” stuff is new, so it’s going to be like 2000 all over again. There simply isn’t a ton of content out there that is optimized, so the people who do it now will reap the rewards and get higher “rankings” sooner.

Still don’t want to mess with video yet? Not sure how much more I can convince you?

More good links on the matter.

Aaron Wall says publishing video is easy money, he’s right.

Scott Karp says Google is an even bigger gatekeeper now.

The official Google blog coverage.

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