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She’ll Catch Your Cat, For $80

By • February 18, 2012 • Blog • 1 Comment

This is an excerpt from my book entitled “Business Around A Lifestyle“.

Jordana Serebrenik catches cats for a living. For $80 bucks a pop, Jordana will come to your apartment in NYC and somehow get your cat into his or her travel container. Maybe you can’t get them in to take them to the vet, or on a trip, or whatever. Maybe the cat keeps running from you and scratching your face?

No matter. Jordana catches them.

This story is both absurd and awesome. It’s absurd in a way to think that a person can make an entire living doing something like this. On the other hand, it’s completely amazing as well. You decide. I’ll vote for more awesome.

Jordana used to be a lawyer until she realized that it wasn’t what she wanted to do with her life, so she turned to catching cats. Her entire business is powered by Facebook and from referrals.

Ok, stop for a second. Quit complaining that you hate your job and your life and DO SOMETHING ABOUT IT. Jordana left her cushy lawyer job and catches cats. She now lives a life she’s more happy with.

What’s your excuse? Oh, you can’t catch cats? Get creative. There’s got to be something you can do, or something you know you can build a lifestyle business around.

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Business Around A Lifestyle

The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.

That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?

Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.

1 Awesome Comments So Far

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  1. RecruitmentTraining→
    February 23, 2012 at 6:32 am #

    I think that she is fearless and I certainly applaud her. Doing something you love, and getting paid for it is the ultimate in satisfaction.