Over at my coaching site, TheBizWebCoach.com ($1.00 Trial), I’m constantly interviewing the movers and shakers and experts in the online marketing world. Here’s another interview you will enjoy. Please leave a comment.

There’s two reasons to listen to what Penny from Amarketingexpert.com says. The first is because she’s a book expert. So if you’ve ever wanted to learn more about how to write and sell a book this interview is for you.

The second is if you ever wanted to know how to build a successful business from the ground up from nothing, then listen to Penny talk about her past successes and failures on her journey.

Listen to the podcast with Penny here.

Penny from Amarketingepxert.com wants to share with you the secrets to marketing your book online. She also shares some wonderful insights about starting her own business and her successes and failures.

About Penny

Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. Her company researched, developed and implemented the first comprehensive Internet publicity campaign called The Virtual Author Tour™.

Penny began her career in the publicity, book marketing, and literary field over 15 years ago. During that time she has been an author, freelance writer, publicist, and instructor. She has been instrumental in creating several highly successful marketing and publicity campaigns for author events and book launches. Penny is also President and CEO of Author Marketing Experts, Inc. and has developed and implemented countless marketing and publicity strategies.

She has worked with such high profile clients as world renowned psychic and ghost buster, Jane Doherty, Barney Rosenzweig creator of Cagney & Lacey, Fred and Kim Goldman, owners of If I Did It, Jac Flanders (of the original Fantastic Four) and Tammi Menendez, wife of Erik Menendez and the first eBay auction of a Princess Diana gown (lot “9″ from Christie’s New York). Her firm has worked with numerous bestsellers including: Happy for No Reason, The Go-Giver, The Laws of Thinking and such high-profile books as: Chicken Soup for the American Idol Soul. Her clients have been featured on The View, CBS The Early Show, The Today Show, Entertainment Tonight, CNN, CNN Showbiz Tonight, National Public Radio, Something You Should Know, The Heloise Show and in Publishers Weekly, USA Today, The Wall Street Journal, Reader’s Digest, Essence Magazine, More Magazine, The Bridal Guide, Entertainment Weekly, MSNBC… and many others.

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Today I’m talking with author and book marketing expert Warren Whitlock. You can also find Warren’s stuff at BookMarketingStrategy.com. (Actually, this interview is long overdue to be aired, sorry Warren).

Click the play button below to listen to the podcast!

I had the pleasure of meeting Warren at Blogworldexpo this year and even had lunch with him and Dave Taylor. Warren is a pro who knows his stuff and has the experience to back it up. If you’re going to write a book, you’re going to need to learn how to market it. Warren gives some good advice for how you’re going to get it done.

He’s a swell guy too! Here are the show notes:

How important is it for an author to be a marketer nowadays?
What’s the first thing I have to do to start my book?
After I start a blog and reserve my name, how much work is involved before I start the book?
You should have a blog or website for you name AND your book title, use both.
Become a thought-leader in the community of your niche.
Use feedback from readers to build your book.

I keep bringing expert self-publishing and book marketing people on because, well, it’s relevant to me and I like to educate people about how it can be done. So here’s another interview with a person who wants to help you promote your book. Penny from http://www.amarketingexpert.com/.

Penny gives some amazing information and tips about book marketing. We talk specifically about what authors can do to begin to promote their books. We also talk about the future importance of web video when trying to promote your book.

If you’re writing a book, self-published, or not, and even an ebook, you need to listen to this podcast.

Here are the show notes.

What are the most important things an author needs to do to promote their book?
Gotta start with a website at least. Talking about what the book can do for the reader, not about the book.
Start navigating social networking sites like Facebook and make a Squidoo profile.
You’ll be surprised at online networking opportunities.
It’s like moving into a new neighborhood. Find out who is there and where stuff is. Explore.
Never try to do it all at once. Start somewhere.
99% of media finds their experts online. Is your book online?
You can’t just build a website or social profile and forget about it. It’s work.
You should have a blog. It’s a great way to express thoughts about your book and let the community know about you. Also a great thing for the search engines.
It’s much easier to sell something to somebody who’s already interested. That’s what a blog and website can do for you.
One the secrets of getting your website better exposure is to have high-quality, high-traffic incoming links.
It’s a lot of work, but the payoff can be enormous.
Future books in your niche are easy to sell in your community.
Should authors experiment with web video? It has a huge stickiness factor.