Inspiration is a heckuva sales tool. Marketers need to figure out how to inspire their audience, because if you can do that, you own your market, regardless of what it is you’re selling.

Case in point. I have recently been smitten with a very talented Youtube musician named Julia Nunes. She plays the Ukulele on video and covers great songs and well, she’s just unbelievable. She has inspired me so much so that I went out yesterday and bought this Ukulele.

Why? Because I want to learn how to play like her. Now, I realize I will never have her talent, but the point is… she inspired me to follow a dream. Which is to become more musically inclined in my life. Do you inspire? Listen to my audio for more on Julia and my thoughts on inspiration.

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