Jim Kukral - Small Business Consultant » kippah http://www.jimkukral.com Small Business Consultant Fri, 20 Nov 2009 20:34:57 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 © jim@jimkukral.com () jim@jimkukral.com() Daily Geek Videos For Geeks... By A Geek! jim@jimkukral.com No no http://www.jimkukral.com/wp-content/plugins/podpress/images/powered_by_podpress.jpg Jim Kukral - Small Business Consultant http://www.jimkukral.com 144 144 Niche Marketing: Your Product + “What’s Hot” = Success http://www.jimkukral.com/niche-marketing-your-product-whats-hot-success/ http://www.jimkukral.com/niche-marketing-your-product-whats-hot-success/#comments Fri, 22 Aug 2008 18:45:37 +0000 Jim Kukral http://www.jimkukral.com/?p=1248

Shmuly gets it. He’s taken a traditional piece of Jewish headdress called the Kippah and combined it with current trends, in this case the Presidential election here in the USA. Check out his product at VanityKippah.com. Pretty smart.

In this video I talk more about how smart marketers like Shmuly know to take their product or service and combine it with current events or trends to make more sales and get publicity. It works. You can do it too.

Take a moment and think about how your product or service relates to what’s hot right now. Sports (the Olympics?), entertainment, politics? You get the point. Now make the connection and do something creative. The press will eat it up.

Music on video from http://cantorgottesman.com/chazzan-first-cd.htm

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