Everyone sees things differently. Arguing with someone who sees things so much different that you do is futile, at first. If you really want to convince someone to your point of view, the first thing you need to do is don’t try. Instead, try this. Ask them questions about why they feel that way. Get [...]
02
Sep
Political Branding: Obama Is A Mac, McCain A PC?
Today I’m airing a conversation I had about branding with David Brier from www.RisingAbovetheNoise.com. David has a book coming out entitled Defying Gravity and Rising Above the Noise. So, since branding is near and dear to my heart, I had David on the show to give his take on the subject. We talked about our [...]
08
Jul
Obama Knows Marketing
Quite simply… Obama’s marketing team is kicking McCain’s marketing team’s arse. Don’t think so? Please point me to some huge wins by McCain’s marketing gurus. Now, I’m not getting political here. I’m talking about marketing. Politics is about marketing. Hint of proof: When was the last time one of these candidates talked about some real [...]
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