I love doing video book reviews, here is a page with all of them. Want me to review your book? Send it to me. Today I review David Meerman Scott’s The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly. Can’t wait [...]
24
Nov
How To Create The Perfect PR Pitch
Earlier this year I created YourPitchSucks.com because I wanted to help small businesses create better pitches. Too many companies have no idea how to promote their ideas or services. Their pitches really do suck. But it’s not their fault… they’re not professional marketing or PR people. Since I launched YPS, I’ve been blown away by [...]
11
Sep
Your Press Releases Suck. Fix Them Now!
STOP! Don’t send out that press release just yet! Are you sure it doesn’t suck? I’ve launched a new free service at YourPitchSucks.com. YPS? is a service to help you pitch better. You send out press releases all the time that never work, right? You know why? Because you’re not a public relations professional, so [...]
28
Jul
Quit Wasting Money On Press Releases, Buy Shankman’s Book
Seriously. Stop sending boring press releases that don’t work. It’s a huge waste of money. Grab a copy of Peter Shankman’s book for a few bucks and learn why, and how you’re going to save thousands. Book title: Can We Do That?! Outrageous PR Stunts That Work–And Why Your Company Needs Them Peter is the [...]
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