16 April 2009 Written By: Jim KukralComments: Comments
I love doing video book reviews, here is a page with all of them. Want me to review your book? Send it to me.
Today I review David Meerman Scott’s The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Can’t wait for his next book World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
11 September 2008 Written By: Jim KukralComments: Comments
STOP! Don’t send out that press release just yet! Are you sure it doesn’t suck? I’ve launched a new free service at YourPitchSucks.com. YPS? is a service to help you pitch better. You send out press releases all the time that never work, right? You know why? Because you’re not a public relations professional, so you don’t know how to frame your story the best way.
Did you know that 98% of press releases are tossed in the trash can after being given less than 5 seconds of review? Companies waste $450m each year sending out press releases that end up in a gigantic black hole.
YPS? allows anyone to submit their pitch for free and get notes back on how it can be made better. Your pitch could be a press release, or a pitch to bloggers, or whatever.
Consider this the place you go BEFORE you submit to HARO, or PRweb.com. Remember, it’s free, so pass it on please?
28 July 2008 Written By: Jim KukralComments: Comments
Seriously. Stop sending boring press releases that don’t work. It’s a huge waste of money. Grab a copy of Peter Shankman’s book for a few bucks and learn why, and how you’re going to save thousands.
Book title: Can We Do That?! Outrageous PR Stunts That Work–And Why Your Company Needs Them
Peter is the guy who brought us HelpaReporterOut.com (HARO), which is a great resource if you haven’t signed up yet, go now and do it. Back to the book…
This is a must-read book for you as a small business or brand that’s wants publicity, and you should. Spend the money and read this book and thank me later. And yes, those are my affiliate links in the video widget below. If you buy from clicking on them I get like 10 cents or something, lol.
Check out Pete’s blog too. Good stuff.
Copyright 2009 Jim Kukral
