I love doing video book reviews, here is a page with all of them. Want me to review your book? Send it to me. Today I review David Meerman Scott’s The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly. Can’t wait [...]
11
Sep
Your Press Releases Suck. Fix Them Now!
STOP! Don’t send out that press release just yet! Are you sure it doesn’t suck? I’ve launched a new free service at YourPitchSucks.com. YPS? is a service to help you pitch better. You send out press releases all the time that never work, right? You know why? Because you’re not a public relations professional, so [...]
28
Jul
Quit Wasting Money On Press Releases, Buy Shankman’s Book
Seriously. Stop sending boring press releases that don’t work. It’s a huge waste of money. Grab a copy of Peter Shankman’s book for a few bucks and learn why, and how you’re going to save thousands. Book title: Can We Do That?! Outrageous PR Stunts That Work–And Why Your Company Needs Them Peter is the [...]
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