Jim Kukral - Small Business Consultant » Public Relations http://www.jimkukral.com Small Business Consultant Fri, 20 Nov 2009 20:34:57 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 © jim@jimkukral.com () jim@jimkukral.com() Daily Geek Videos For Geeks... By A Geek! jim@jimkukral.com No no http://www.jimkukral.com/wp-content/plugins/podpress/images/powered_by_podpress.jpg Jim Kukral - Small Business Consultant http://www.jimkukral.com 144 144 Video Book Review: The New Rules of Marketing & PR http://www.jimkukral.com/video-book-review-the-new-rules-of-marketing-pr/ http://www.jimkukral.com/video-book-review-the-new-rules-of-marketing-pr/#comments Thu, 16 Apr 2009 12:39:57 +0000 Jim Kukral http://www.jimkukral.com/?p=1459

I love doing video book reviews, here is a page with all of them. Want me to review your book? Send it to me.

Today I review David Meerman Scott’s The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly.

Can’t wait for his next book World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. Hey David, send me a copy?

]]> http://www.jimkukral.com/video-book-review-the-new-rules-of-marketing-pr/feed/ 2 Your Press Releases Suck. Fix Them Now! http://www.jimkukral.com/your-press-releases-suck-fix-them-now/ http://www.jimkukral.com/your-press-releases-suck-fix-them-now/#comments Thu, 11 Sep 2008 18:26:23 +0000 Jim Kukral http://www.jimkukral.com/?p=1280

STOP! Don’t send out that press release just yet! Are you sure it doesn’t suck? I’ve launched a new free service at YourPitchSucks.com. YPS? is a service to help you pitch better. You send out press releases all the time that never work, right? You know why? Because you’re not a public relations professional, so you don’t know how to frame your story the best way.

Did you know that 98% of press releases are tossed in the trash can after being given less than 5 seconds of review? Companies waste $450m each year sending out press releases that end up in a gigantic black hole.

YPS? allows anyone to submit their pitch for free and get notes back on how it can be made better. Your pitch could be a press release, or a pitch to bloggers, or whatever.

Consider this the place you go BEFORE you submit to HARO, or PRweb.com. Remember, it’s free, so pass it on please?

]]> http://www.jimkukral.com/your-press-releases-suck-fix-them-now/feed/ 9 Quit Wasting Money On Press Releases, Buy Shankman’s Book http://www.jimkukral.com/quit-wasting-money-on-press-releases-buy-shankmans-book/ http://www.jimkukral.com/quit-wasting-money-on-press-releases-buy-shankmans-book/#comments Mon, 28 Jul 2008 17:15:00 +0000 Jim Kukral http://www.jimkukral.com/?p=1176

Seriously. Stop sending boring press releases that don’t work. It’s a huge waste of money. Grab a copy of Peter Shankman’s book for a few bucks and learn why, and how you’re going to save thousands.

Book title: Can We Do That?! Outrageous PR Stunts That Work–And Why Your Company Needs Them

Peter is the guy who brought us HelpaReporterOut.com (HARO), which is a great resource if you haven’t signed up yet, go now and do it. Back to the book…

This is a must-read book for you as a small business or brand that’s wants publicity, and you should. Spend the money and read this book and thank me later. And yes, those are my affiliate links in the video widget below. If you buy from clicking on them I get like 10 cents or something, lol.

Check out Pete’s blog too. Good stuff.

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