Posts Tagged for: rebranding

An Entrepreneur’s Greatest Fear…

11 November 2008 Written By: Jim KukralComments: 9

It’s the night before my big launch. My big rebrand. The unveiling of the new me and the new business I’ll be running. My latest Frankenstein.

And I feel like I’m going to puke.

It’s natural… It happens to me every time I launch something big. Before I launched Scratchback, I felt the same way. Everyone does.

It’s the curse of a serial entrepreneur. Yes, we’re very good at taking criticism, and dealing with failure, but it doesn’t mean we don’t have fears like everyone else. It just means we’re good at letting it go after we’ve failed or succeeded, either way.

What do you mean? Fear of what?

Fear that what we’ve built is going to look lame to others. Fear that all the countless hours we spent working on the project won’t pay off. Fear that our spouse will, once again, look at us with those eyes and think “you said this time it was going to be different. This was the big one.”

Fear that it’s time to go back to the drawing board, yet again.

I’m there, right now. Tomorrow at Noon EST I’m launching, and right now I feel like I want to take a boat across Lake Erie to Canada and hide out and come back 3-days after and see what happened.

If you’re a marketer, or artist, or anyone who “puts your stuff out there”, you should know what I’m feeling.

The good news is… I know this will pass. I know what I’ve done is going to work. I know that I’m passionate about what I’ve built and I know that it’s what I want to do. That’s how I know I’m an entrepreneur.

What else can you ask for? I’m taking my shots… are you? You’ll never know unless you do. The fear will pass, believe me.

See you all Wednesday, November 12 at Noon est. It’s going to be a great day.

Where’d You Go Jim? The Reinventing Of Jim Kukral

06 November 2008 Written By: Jim KukralComments: 11

I’ve been pretty quiet lately on this blog. Here’s why. I’m less than a week away from a complete new re-brand of me. Yes, I’m rebranding myself.

“What does that mean Jim?” Here’s what I can tell you.

  • Next Wednesday, November 12 at Noon est, I’ll flip the switch on my new brand. If you want to be notified the moment it happens, follow me on Twitter or signup for my newsletter list on the right.

  • I will be introducing two new web properties, each with its own focus.
  • JimKukral.com will still be here, but I’m dropping “The Daily Flip” brand. I’ll occasionally do videos still, but not exclusively and not always with the Flip camera.

That’s about all I can tell you right now. You’re just going to have to wait and see.

So now you ask me why. Good question. The answer is that it’s just time. As an entrepreneur, you have to keep constantly moving. You have to reinvent yourself as a personal brand sometimes, especially when the target moves. And hey, sometimes it’s just fun to try new things and innovate.

Honestly, I’m just following my passion.

This is a good thing. This is what I’ve been moving toward for years. I’ve spent the last three months preparing for this. It’s a calculated move. One that has kept me up working all night on some nights.

I’m excited about the possibilities, and I’m hopeful you’ll stick around to see what I have planned. Until then, I’ll see you here, at JimKukral.com on Wednesday, November 12th at Noon.