Being “social online” using things like Twitter and Facebook is all part of having and building a brand online, especially a personal brand. I cannot “not” be on Twitter and be active. If I wasn’t, it would be a liability to me in my line of work as a consultant in the business of online marketing.

So the downside to being so social online is that it can affect my family life. My real life away from the computer and the Internets. Can our love ones and friends sometimes feel that we are more connected to our online friends than the real people that matter most… them? Yes, it can happen, even if it’s not true.

This video talks about those issues. How do you handle these issues?