Posts Tagged for: social media marketing

What’s Next In Internet Marketing? Find Out!

27 April 2009 Written By: Jim KukralComments: Comments

I love talking about future stuff. Especially when it comes to Internet marketing, which is near and dear to my heart. So I’m very pleased, and proud, to say that I’ll be joining some of the Web’s heaviest hitters this Thursday on a free teleseminar called What’s Next in Internet Marketing.

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The internet has become the essential hub for all business and personal communications. Join Internet Marketing Experts Jay Berkowitz, Rohit Bhargava, Maria Harrison, Jim Kukral, Joe Laratro, David McInnis, Mari Smith and Richard Stanton, to find out what is coming next in marketing online.

The All-Star Panel will include the following Internet Marketing Gurus:
- Jay Berkowitz, Keynote Speaker and Author of the Ten Golden Rules of Online Marketing
- Rohit Bhargava, Marketing Blogger and Author of “Personality Not Included”
- Maria Harrison, Interactive Marketing Genius
- Jim Kukral, The Biz Web Coach
- Search expert Joe Laratro
- Multi-Million dollar internet entrepreneur David McInnis Founder of PRWeb and People Pond
- Facebook Goddess Mari Smith
- Web Semantics expert Richard Stanton, CEO of Bintro.com

Look at that lineup! I hope you’ll join us for the call. I hope to learn a lot from the others. I’ll be covering some issues on mobile as well as something new that everyone will be doing in the next few years that will create an entire new revenue stream for regular (that means non-Internet geek) people.

You don’t want to miss this. Sign up for free now.

Can I Use Social Media Marketing To Generate A Return On Investment?

09 March 2009 Written By: Jim KukralComments: Comments

Over at my coaching site, TheBizWebCoach.com ($1.00 Trial), I’m constantly interviewing the movers and shakers and experts in the online marketing world. Here’s another interview you will enjoy. Please leave a comment.

Justin Levy knows social media marketing. He’s been using it to create leads and sales for his businesses for years now, and he’s willing to share his secrets with you, if you’re ready to listen.

Please enjoy this podcast where Justin and I talk about specific examples of how businesses are using social media to market themselves and to generate a return on investment.

Listen to the podcast with Justin here.

The Biz Web Coach wanted to find out more about how businesses use social media to market themselves. Justin Levy runs a restaurant near Boston and promotes it primarily through social media marketing. Find out how by listening to the podcast.

About Justin R. Levy

Justin began his career in the restaurant industry at the age of 15 when he began cleaning tables at Paisano’s Restaurant in Southampton, MA. He quickly moved through the ranks and learned every aspect of the restaurant under the mentorship of owner and successful restaurateur Constantine Sierros.

After moving away to college, Justin left the restaurant business while focusing on his studies and involvement with various philanthropic ventures. Following college, he became back involved with the restaurant industry working with Chili’s in Simsbury, CT. Justin also took on website development for Joe and began helping his friend learn how to market the restaurant to help it become as successful as both had envisioned.

Justin now focuses on rapidly exposing Caminito through organizations, affiliates, networking opportunities and events. Levy has taken the quality that Gionfriddo has created and now is introducing the Northeast to it.

Using Social Media To Sell Offline

26 February 2009 Written By: Jim KukralComments: Comments

Yesterday as I was browsing my Twitter followers, I came across a retweet from someone I know in Cleveland who linked to a local fitness company who made a video about their training programs. So I clicked on the Twitter link, went to the blog, and watched the YouTube video.

Then I picked up the phone to call them to find out how I could join.

SALE!!! DING!!! SOCIAL MEDIA JUST SOLD SOMETHING OFFLINE!!!

So let’s review again. Twitter is where I found the link. The blog had a post that included a YouTube video, which I watched. Then I called the company and asked about joining.

See what happened here?

Three very nice social media tools worked together to drive an ROI for an offline business.

This can be done… Don’t believe you can’t do it, because you can.

Here’s the video that I watched, that is very well done in my opinion.

Social Media Strategies For Businesses

28 July 2008 Written By: Jim KukralComments: Comments

epsteinI can’t believe I found another old Internet geek like me! Yep, today’s conversation/podcast is with Jeremy Epstein, a hard core internet geek and now word-of-mouth marketing and social media strategist. Wow, I’ve been having a lot of people like this on the show lately haven’t I?

Jeremy and I do some venting about clueless customers and how to approach them and educate them about social media. We also talk a lot about customer evangelism and at the end Jeremy gives his picks for the top social media tools every small business should be working with right now.

Here are the show notes.

Chatting about customer evangelism. How do you convince a business to embrace evangelists?
Direct marketing traditional model of measuring ROI is a problem for most marketers.
How do you convince giant brands that social media is worth spending on?
How do you educate them? The key is starting small.
You cannot control the message anymore, but you can influence it.
Small business owner walks into your office and says social medis is b.s. How do you answer that?
What are the top social media tools I can get started with right now?
How are you measuring social media for your clients?

 
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What Is Social Media Marketing? Does It Work?

16 July 2008 Written By: Jim KukralComments: Comments

I’ve met a lot of people who say they “know” social media. But do they really know what they’re talking about? Look, this is all pretty much brand new in the grand scheme of things. So I wanted to find out what social media marketing is all about. I mean, is this really something that can be done professionally?

westSo I went straight to the top of my list of people who I trust. My friend Lena West owns a social media marketing agency (Xynomedia) so I cornered her on the phone to see if I could get her to spill her guts. She did.

Lena gives up answers to some of my toughest questions that I believe you’ll find helpful in your quest for learning more about marketing socially. Here are some of my show notes:

What is social media marketing?
Is selling social media as an agency hard?
Can you show roi in social media?
Can you go into social media halfway? What if you pull out early?
What exactly do you do as an agency?
Lena says, “Social media is a study of people. Once you understand sociology you understand social media.”
How can I start doing social media without hiring an agency?

Lena is a smart cookie. She also writes for Entrepreneur blogs, check her out!

 
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Podcast: Online Marketing For Small Business

17 June 2008 Written By: Jim KukralComments: Comments

Check this cool interview I did with Rob McNealy over at StartupStoryRadio.com.

Rob runs a social media marketing company, as well as doing his podcast, and we chatted about that and all kinds of online marketing. Overall, a great interview with some helpful tips and tricks you can garner for your brand/business.

Click here to listen.