Posts Tagged for: Success

What’s Next In Internet Marketing? Find Out!

I love talking about future stuff. Especially when it comes to Internet marketing, which is near and dear to my heart. So I’m very pleased, and proud, to say that I’ll be joining some of the Web’s heaviest hitters this Thursday on a free teleseminar called What’s Next in Internet Marketing.

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The internet has become the essential hub for all business and personal communications. Join Internet Marketing Experts Jay Berkowitz, Rohit Bhargava, Maria Harrison, Jim Kukral, Joe Laratro, David McInnis, Mari Smith and Richard Stanton, to find out what is coming next in marketing online.

The All-Star Panel will include the following Internet Marketing Gurus:
- Jay Berkowitz, Keynote Speaker and Author of the Ten Golden Rules of Online Marketing
- Rohit Bhargava, Marketing Blogger and Author of “Personality Not Included”
- Maria Harrison, Interactive Marketing Genius
- Jim Kukral, The Biz Web Coach
- Search expert Joe Laratro
- Multi-Million dollar internet entrepreneur David McInnis Founder of PRWeb and People Pond
- Facebook Goddess Mari Smith
- Web Semantics expert Richard Stanton, CEO of Bintro.com

Look at that lineup! I hope you’ll join us for the call. I hope to learn a lot from the others. I’ll be covering some issues on mobile as well as something new that everyone will be doing in the next few years that will create an entire new revenue stream for regular (that means non-Internet geek) people.

You don’t want to miss this. Sign up for free now.

We Don’t Trust Companies Anymore… We Trust People

funny-pictures-cat-bubble-bath-trustGuy Kawasaki sent this article out on Twitter this morning, and wow, it’s great. It’s a story about how small is the new big.

The author states…

The gap of confidence between small companies and big ones is growing. We used to rely on the security of big companies. That’s why we worked for them. And hired them. And put our money in them. But with the virtual collapse of AIG, Lehman, Citibank, GM, Chrysler, and many more — now even GE is in trouble — all that’s changed. Now it’s a risk to do business with the big ones.

How true is that? And how much excitement and hope does that put in your heart as an entrepreneur and small business owner? It should.

Then the author makes the best point of the article.

We simply don’t trust companies anymore. We trust people. And in big companies, it’s hard to even find a person to trust as we scream “operator” into our telephones only to get transferred to another menu whose options have changed. That gives small companies a huge advantage.

He’s right, we don’t trust large companies anymore. We trust people, and that is why social networking has exploded so fast. We’re able to connect with one another and spread referrals using these tools when in the past we didn’t need to as much because we’d just “hire the big firm”.

If you’re not taking advantage of this trend right now, you’re a fool. Sorry to put it so blatant, but honestly, it’s time for you to wake up! It’s time for you to get going and build trust for you and your firm.

Look around… Trust is now more important than ever today. Do you have it? Are you building it?

It’s so easy to do nowadays. Not like it was when I started. Get started today.

Here’s a few more tidbits from the article.

Big investment banks are burning — but lots of small boutique firms, each with ten to twelve people, are opening up. And they’re doing well. They’ve gone back to the fundamentals. Finding a niche in which they have value to add and deals in which they are experts. And then sitting across from other people in the deal, building the relationship, making reasonable commitments, and following through.

Small companies with low overhead, reliable owners, a small number of committed employees, personal client relationships, and sustainable business models that drive a reasonable profit are the great opportunity of our time.

Small is the new big. Sustainable is the new growth. Trust is the new competitive advantage.

Using Social Media To Sell Offline

Yesterday as I was browsing my Twitter followers, I came across a retweet from someone I know in Cleveland who linked to a local fitness company who made a video about their training programs. So I clicked on the Twitter link, went to the blog, and watched the YouTube video.

Then I picked up the phone to call them to find out how I could join.

SALE!!! DING!!! SOCIAL MEDIA JUST SOLD SOMETHING OFFLINE!!!

So let’s review again. Twitter is where I found the link. The blog had a post that included a YouTube video, which I watched. Then I called the company and asked about joining.

See what happened here?

Three very nice social media tools worked together to drive an ROI for an offline business.

This can be done… Don’t believe you can’t do it, because you can.

Here’s the video that I watched, that is very well done in my opinion.

Presentation: I’m A HUGE Failure, Are You?

Are you a HUGE failure? Or are you a loser? Maybe you’re a quitter? Maybe you’re all of the above? Or maybe, just maybe… you’re really successful, but you think you’re a failure?

The truth is, anyone can be successful if they understand that we all fail, and then realize the reasons why success comes to some people.

The presentation below is one I gave at Las Vegas Wordcamp in early 2009. It covers topics such as success and failure, and is designed to motivate, educate and inspire you to being more successful in life and business ventures. I hope you enjoy it. Please share your feedback in the comments.

Special thanks go to @micah for recording it with his Flip HD camera.


Learn Why You Fail, So You Can Succeed! from jim kukral on Vimeo.

Jim Kukral presents “Why You Fail?” at Las Vegas Wordcamp. This presentation will help you understand why you fail… so you can understand how you can succeed.

Social Media Training For Agencies & Corporations

Face it. If you’re a PR or advertising agency, or corporation or anything like that, the time has finally come for you to learn about all this social media stuff.

Sigh, I know, I know. You thought maybe it would go away. You thought maybe your clients would stop asking you about it or your boss would forget that you were supposed to research it. The truth is that social media is here to stay and right now, with this poor economy, there is simply not a better way to not spend money than to market with social media.

Yes, I said “not spend” money. Because that’s what social media can do for businesses. It’s a way around buying those television ads that keep going up in price but bring less results. It’s another, better option to those magazine ads that are great for branding, but bring poor results.

I get 2-3 calls every single day from people asking about how they learn more about social media. Either from public relations agencies or executives at corporations looking for guidance.

Are you a PR or advertising agency?
Are your clients asking you how they should use things like Twitter, Facebook and Friendfeed and you don’t know what to tell them?

Never let a client leave you because you couldn’t serve their needs! Now’s the time to educate your team and form a social media plan you can sell to your clients that works. Read more.

Are you a corporation in need of a social media trainer?
Now’s the time to educate your team and form a social media plan that can generate more leads, sales and publicity for your business.

Your team can do it, and do it well… If they have the right road map to success and the knowledge and tools they need to get the job done. Read more.

Are You A Loser Or A Failure?

What’s the difference between being a failure or being a loser? It’s pretty simple. People who fail learn from it and try again.

And Losers quit.

Which are you? Decide now. I’m here to smack you in the face hard. Ready?

  • So the last project you had didn’t work that great? The loser gave up. The failure tried again.

  • You made a mistake at your job or with your spouse and you’re being punished for it? The loser figures there’s nothing she can do. The failure learns from it and fixes it.
  • Look, if you’re going to run your own business and be an entrepreneur, you’re going to have to understand these differences. Being a failure is not the same as being a loser.

    Show me one successful person who didn’t fail 1,000 times before they succeeded big. (Ok, a tiny few somehow manage to get lucky and do this, but you get my point).

    Ok, now get to work. Or are you a loser? You tell me.

    The Story Of Your Success?

    I’m a Web consultant. I take a LOT of calls from small businesses and individuals who need to figure out how to find success online. Each business is different, with different needs and goals and personalities that run them. But there’s one thing they all have in common…

    They all have a story.

    And so do you. We all have stories to tell.

    So what’s your story? You probably have one and don’t even know it. It’s your about page. Head on over to your about page and re-read it. Is it telling a story, or is it just spouting off facts about your business?

    People want to read stories, not brochures. Copywriting is really an art, and storytelling is probably the biggest factor in successful copywriting.

    I highly suggest you subscribe to Brian Clark’s excellent blog at CopyBlogger.com to learn how to tell your story better.

    Are You Ready To Be Successful? Then Start Listening…

    Are you listening? I’m not sure you are. You either want to be successful, or you don’t. If you are, the first step is opening your ears and listening.

    Here’s the thing. Messages (any kind) resonate with you if you’re ready to hear them. If you’re not, you think the message is worthless.

    Ok, what do I mean? Well, let me try to explain. If I’m in the market for a car, I probably pay more attention to the car ads on television, right? If I’m not looking for a car at the moment, I completely ignore those messages, right?

    The same is true for being successful and for motivational type of content out there today. Sure, everyone says they want to be successful, but until you are really ready to do it, or you’re ready to believe you can be, you’re going to discount positive messages about it and not listen.

    Take my friend JB from http://www.morningcoach.com/. JB is someone I recently met (on one of my panels at Blogworldexpo) and he provides coaching and a daily 15-minute podcast that is motivational and inspiring. It’s good stuff.

    Yet, I can guarantee you that half of the people who listen to it the first time think it’s disingenuous and a waste of time. Why? Because they’re not ready for the message. They don’t want to “hear” it yet, so they discount it.

    I’ve been talking a lot lately about success, and you have either been listening, or discounting it.

    Which is it?

    The main point I’m trying to make is… when you’re ready to be successful, you’ll start listening.

    So figure it out. What is your choice? Are you going to open your ears and listen yet, or aren’t you ready yet?

    Think about it.

    Struggling Entrepreneurs, Do Not Give Up

    It’s rough out there right now, I know. You’re losing your cool in this tough economic market. You’re trying to make ends meet, while at the same time, you’re trying to push ahead and be successful as an entrepreneur. You’re working your a#* off and it’s getting you by, but not getting you ahead.

    I know how you’re feeling.

    I know what it’s like to be spending more than you make. I know what it’s like to have your wife give you that look when you tell her you need to spend another $1,000 or more to start a new project. I know how it feels to be so frustrated that you haven’t “made it” yet that you want to give up and go get that “real job” you said you would never take.

    I know how you’re feeling.

    I know what it’s like to see millionaire friends not worry about money. I know what it’s like to see your associates who have already “hit their home run” not worry about the economy because they’ve got money coming in consistently every month. I know what it’s like to wake up every day and wonder if today is going to be the big day you get an idea to turn it all around.

    Welcome to being a struggling entrepreneur. It’s a rough life.

    But there’s good news too.

    If your struggling there is hope. There is a reason to carry on. You can make it work, if you carry on.

    Remember that every single great success story started with one of the following…

    1. I failed 1,000 times before I succeeded…
    2. We had no money left in our bank account…
    3. I was on the verge of giving up…

    Sound familiar? Being an entrepreneur has its ups and downs. Yes, there is going to be struggle through the tough times, and yes, it could possibly drain your bank account and damage your marriage, and yes, it could drive you to want to give up.

    But that’s when your passion comes through to save you. That’s when you stop pitying yourself and turn towards the sun and give it another go. That’s when you work even harder to get what you wanted.

    Don’t give up. Keep taking your shots. Keep innovating. Keep pushing new ideas and supporting old ones. Keep on keeping on.

    It will happen. You can succeed. You can hit that home run. You may look back at these days years from now and remember about how tough it was, but then be proud of yourself for persevering.

    The entrepreneur inside you knows you can do it. Now, just do it.

    Diggs are appreciated for this article.