Internet Marketing for Business - Jim Kukral - Small Business Web Consultant » usatoday http://www.jimkukral.com Internet Marketing for Business Wed, 08 Feb 2012 19:36:48 +0000 en hourly 1 http://wordpress.org/?v= Consistency Of Quality Is How You Sell Everything http://www.jimkukral.com/consistency-of-quality-is-how-you-sell-anything/ http://www.jimkukral.com/consistency-of-quality-is-how-you-sell-anything/#comments Tue, 29 Jul 2008 02:51:02 +0000 Jim Kukral http://www.jimkukral.com/?p=1178

Just got back from vacation in the sun and surf! Wow, look at my non-tan. Hey, I used 50 spf. I don’t like getting burned. Anyway, while I was on vacation I grabbed the USA Today every day and well, it got me thinking about a theory that’s called consistency of quality.

Watch the video for my full explanation, but you get the point already? Brands like the USA Today continue to produce high-quality content, over, and over, and over, and over…

It makes you trust them, and crave them. It makes you comfortable with them. And most importantly, it keeps you buying them. $$$

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