I agree with Loren. Ted Murphy isn’t evil as Arrington says. In fact, if you read my blog, you’ll know that I turned my opinion on Ted a long time ago and proclaimed him a fucking marketing genius.
Which, by the way is #1 on Google for that term now Ted.
Disclaimer: I’m on a panel at Postiecon in the fall. Looking forward to meeting Ted and learning how I can also be an evil fucking marketing genius too.
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Business Around A Lifestyle
The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.
That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?
Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.
6255http%3A%2F%2Fwww.jimkukral.com%2Fted-murphy-is-a-fucking-evil-marketing-genius%2FTed+Murphy+Is+A+Fucking+%22Evil%22+Marketing+Genius%3F2007-07-31+14%3A50%3A55Jim+Kukralhttp%3A%2F%2Fwww.jimkukral.com%2Fted-murphy-is-a-fucking-evil-marketing-genius%2F Awesome Comments So Far
He’s also trying to create a valuable service for business people who need advertising.
Interestingly, since I only recently entered the “money blogging” loop, I never heard of Arrington until after I learned of PayPerPost. I would likely never have heard of him had he not criticized PPP. I’ve since visited Tech Crunch and find Mr. Arrington seems to have some bizarre, rather inconsistent ideas about what’s ethical in advertising.
In the process, Ted is creating opportunities for many bloggers to monetize their niches.
This is not “EVIL”.
The worst that can be said for PPP is 1) that the system doesn’t work perfectly and 2) Some people dislike in post ads.
But then, what system works perfectly? And lots of people also don’t like billboards, get TIVO to avoid tv commercials, and don’t like ads in sidebars.
Heck, I don’t like lobster, but not liking something doesn’t make it evil!
The fact is, in blog post ads are no more “evil” than the seeming personal endorsements Arrington ran at his blog. I usually find the arguments trying to prove they are evil charmingly naive.
[...] Kukral made a post today entitled “Ted Murphy Is a Fucking Evil Marketing Genius?“. The question mark there is the best part of the post in my [...]
[...] And like the Blog junkie that I am I figured there had to be some dirt or at the very least hype being created about pay per post out there in the blog-o-sphere. So I did a little searching and came across JimKukrals Blog. He has a post and you tube video about Payper post, calling Ted Murphy the founder and Ceo of payperpost an evil fucking marketing genius [...]
Jim Kukral shows you the new rules to publishing in the digital age. Follow his advice and you’ll increase your chances for fame, influence and profits.
Gosh, I hate watching videos. S_O S_L_O_W.
But yes, Ted is a marketing genius.
He’s also trying to create a valuable service for business people who need advertising.
Interestingly, since I only recently entered the “money blogging” loop, I never heard of Arrington until after I learned of PayPerPost. I would likely never have heard of him had he not criticized PPP. I’ve since visited Tech Crunch and find Mr. Arrington seems to have some bizarre, rather inconsistent ideas about what’s ethical in advertising.
In the process, Ted is creating opportunities for many bloggers to monetize their niches.
This is not “EVIL”.
The worst that can be said for PPP is 1) that the system doesn’t work perfectly and 2) Some people dislike in post ads.
But then, what system works perfectly? And lots of people also don’t like billboards, get TIVO to avoid tv commercials, and don’t like ads in sidebars.
Heck, I don’t like lobster, but not liking something doesn’t make it evil!
The fact is, in blog post ads are no more “evil” than the seeming personal endorsements Arrington ran at his blog. I usually find the arguments trying to prove they are evil charmingly naive.
LOL Jim! I appreciate the kind words. I can’t wait to show you Argus at PostieCon, you haven’t seen anything yet : )
Looking forward to it Ted. Vegas!
Thanks for the comment Lucia.