Thanks for the comment Lucia.

But yes, Ted is a marketing genius.

He’s also trying to create a valuable service for business people who need advertising.

Interestingly, since I only recently entered the “money blogging” loop, I never heard of Arrington until after I learned of PayPerPost. I would likely never have heard of him had he not criticized PPP. I’ve since visited Tech Crunch and find Mr. Arrington seems to have some bizarre, rather inconsistent ideas about what’s ethical in advertising.

In the process, Ted is creating opportunities for many bloggers to monetize their niches.

This is not “EVIL”.

The worst that can be said for PPP is 1) that the system doesn’t work perfectly and 2) Some people dislike in post ads.

But then, what system works perfectly? And lots of people also don’t like billboards, get TIVO to avoid tv commercials, and don’t like ads in sidebars.

Heck, I don’t like lobster, but not liking something doesn’t make it evil!

The fact is, in blog post ads are no more “evil” than the seeming personal endorsements Arrington ran at his blog. I usually find the arguments trying to prove they are evil charmingly naive.