Ted Murphy Of PayPerPost Is A Fucking Marketing Genius!

03 February 2007 Written By: Jim KukralComments: Comments

Make money teaching a class at Prfessor.com

After I wrote this post 30 minutes ago, I went to wash the dishes before I put my kids to bed. As I was washing I had an epiphany.

Ted Murphy of PayPerPost is a fucking marketing genius!

tedmurphy_fuckingmarketingg.jpg

The Scoble thing nailed it for me. Checkmate. Game over people.

I used to dislike PPP, but now, well, I think I must start rooting for them as I admire Ted Murphy for his marketing skills. Think about it for a moment. I have followed it from the start, and I estimate that the work Ted has done has generated close to half a million dollars in free, yes, free publicity for his company since the get go. Possibly more?

Don’t believe it? Look at this press page. Then do a search on Technorati and Google blog search.

Love them, or hate them. Ted Murphy is a marketing rock star. Un-f-ing, believable the coverage he has procured for that company. Write a book Ted, I’ll read it.

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  • Not to put more viral marketing buzz where it's not needed - but have you seen the reality show: RockStartup? Despite my complaints about the ethics of PayPerPost, I think you are right on to say there are some marketing geniuses at the company...! I watched the whole darned thing.
  • It's pretty easy to be a marketing genius if you have millions in VC money to burn and lack any form of ethics.

    All this press is bad press. I've never seen a company hated as much by the blogosphere since, well, Microsoft.
  • @Webomatica, I have seen it and I must say, that regardless of if you like it or not, both sides talk about it, so it wins from a pure marketing standpoint.

    @Kevin, I don't think having the money has anything to do with it. The free write-ups and buzz they have generated has nothing to do with throwing cash around. It's utterly, amazing what they've accomplished.
  • Jim,
    I don't know about being a genius, but thank you for the kind words : ) When I saw this post I was floored.
  • Ted, don't be blow away. It's true. I may not totally believe in your business model, but I totally believe in your marketing acumen.
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