After I wrote this post 30 minutes ago, I went to wash the dishes before I put my kids to bed. As I was washing I had an epiphany.
Ted Murphy of PayPerPost is a fucking marketing genius!
The Scoble thing nailed it for me. Checkmate. Game over people.
I used to dislike PPP, but now, well, I think I must start rooting for them as I admire Ted Murphy for his marketing skills. Think about it for a moment. I have followed it from the start, and I estimate that the work Ted has done has generated close to half a million dollars in free, yes, free publicity for his company since the get go. Possibly more?
Don’t believe it? Look at this press page. Then do a search on Technorati and Google blog search.
Love them, or hate them. Ted Murphy is a marketing rock star. Un-f-ing, believable the coverage he has procured for that company. Write a book Ted, I’ll read it.
Not to put more viral marketing buzz where it’s not needed – but have you seen the reality show: RockStartup? Despite my complaints about the ethics of PayPerPost, I think you are right on to say there are some marketing geniuses at the company…! I watched the whole darned thing.
It’s pretty easy to be a marketing genius if you have millions in VC money to burn and lack any form of ethics.
All this press is bad press. I’ve never seen a company hated as much by the blogosphere since, well, Microsoft.
@Webomatica, I have seen it and I must say, that regardless of if you like it or not, both sides talk about it, so it wins from a pure marketing standpoint.
@Kevin, I don’t think having the money has anything to do with it. The free write-ups and buzz they have generated has nothing to do with throwing cash around. It’s utterly, amazing what they’ve accomplished.
Jim,
I don’t know about being a genius, but thank you for the kind words : ) When I saw this post I was floored.
Ted, don’t be blow away. It’s true. I may not totally believe in your business model, but I totally believe in your marketing acumen.