The Age of Conversation Review In AdAge.com

By Jim Kukral • July 15, 2007 • Creative Online Marketing, Creative Thinking • 5736 Comments2007-07-15+16%3A01%3A24Jim+Kukral

Advertising Age does a review of the new book ‘Age of Conversation’. I’m proud to say that I’m in the book as a one of the contributing authors (103 of them). I’ll blog more on this tomorrow at launch date for the book.

I will say now though, that I’m proud to be a part of this great project. I hope you will support it.

Three months ago, agency execs Drew McLellan and Gavin Heaton agreed to add “publisher” to their resumes. Having struck a deal with 103 authors eager to lend their two cents about today’s marketing-communications landscape, the boys feverishly compiled essays, baited a vendor and hooked a PR firm to rep the title.

On Monday, the book will be released in three formats: e-book, paperback and hardcover. Its editors won’t be raising a glass together anytime soon, however. You see, David, who hails from Des Moines, and Gavin, based in Sydney, have never met. In fact, with the exception of a single, garbled Skype exchange, they’ve never even spoken.

Welcome to the “Age of Conversation.” McLellan first conceived of the open-source literature idea after spotting a similar project, titled “We Are Smarter Than Me,” on a Wharton School of Business web site. He excitedly blogged about the concept on DrewsMarketingMinute.com, also the homepage for his branding consultancy, McLellan Marketing Group.

Here’s the complete list of authors.

Gavin Heaton
Drew McLellan
CK
Valeria Maltoni
Emily Reed
Katie Chatfield
Greg Verdino
Mack Collier
Lewis Green
Sacrum
Ann Handley
Mike Sansone
Paul McEnany
Roger von Oech
Anna Farmery
David Armano
Bob Glaza
Mark Goren
Matt Dickman
Scott Monty
Richard Huntington
Cam Beck
David Reich
Luc Debaisieux
Sean Howard
Tim Jackson
Patrick Schaber
Roberta Rosenberg
Uwe Hook
Tony D. Clark
Todd Andrlik
Toby Bloomberg
Steve Woodruff
Steve Bannister
Steve Roesler
Stanley Johnson
Spike Jones
Nathan Snell
Simon Payn
Ryan Rasmussen
Ron Shevlin
Roger Anderson
Robert Hruzek
Rishi Desai
Phil Gerbyshak
Peter Corbett
Pete Deutschman
Nick Rice
Nick Wright
Michael Morton
Mark Earls
Mark Blair
Mario Vellandi
Lori Magno
Kristin Gorski
Kris Hoet
G.Kofi Annan
Kimberly Dawn Wells
Karl Long
Julie Fleischer
Jordan Behan
John La Grou
Joe Raasch
Jim Kukral
Jessica Hagy
Janet Green
Jamey Shiel s
Dr. Graham Hill
Gia Facchini
Geert Desager
Gaurav Mishra
Gary Schoeniger
Gareth Kay
Faris Yakob
Emily Clasper
Ed Cotton
Dustin Jacobsen
Tom Clifford
David Polinchock
David Koopmans
David Brazeal
David Berkowitz
Carolyn Manning
Craig Wilson
Cord Silverstein
Connie Reece
Colin McKay
Chris Newlan
Chris Corrigan
Cedric Giorgi
Brian Reich
Becky Carroll
Arun Rajagopal
Andy Nulman
Amy Jussel
AJ James
Kim Klaver
Sandy Renshaw
Susan Bird
Ryan Barrett
Troy Worman
S. Neil Vineberg

When you join Jim's group you join thousands of other successful people who want to work together to grow their brands and businesses. When you join today, you'll get instant access to Jim's latest webinar replay entitled "The New Rules of Self-Publishing".

Business Around A Lifestyle

The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.

That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?

Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.

57362007-07-15+16%3A01%3A24Jim+Kukral Awesome Comments So Far

Don't be a stranger, join the discussion by leaving your own comment →

SEO Optimization→
July 16, 2007 at 12:56 pm #

Hey Jim,
Glad to hear about the review of the book, hopefully someone will read your name and come by to your blog. Also, compliments for the new look (i love the logo with the hand on fire), even tho it has some errors (the related posts doesn’t work) just follow the instruction and create the MySQL query and everything will work out fine ;)

best regards
Jim Kukral→
July 16, 2007 at 8:38 pm #

Thanks, I need to try and fix that. Weird.
Jim Kukral→
July 17, 2007 at 8:42 pm #

Anyone have any idea how to fix that MYSQL problem above? I’m clueless.
SEO Optimization→
July 20, 2007 at 6:50 pm #

I am not sure if you are using the same plugin as i am (the related posts by Wasabi) but in case you are, (i have cPanel as control panel) from cPanel go on MySQL > phpMyAdmin (at the bottom of the MySQL page, it should open a new page). On this new page (on the left sidebar) select the MySQL database you use for your blog, the page should refresh and you will see a top horizontal menu, click on Query and lower you will see a textarea form named: SQL query on database (your database name) paste there the next code

ALTER TABLE `wp_posts` ADD FULLTEXT `post_related` (
`post_name` ,
`post_content`
)

and click on submit query. This should be all, if even this will not fix the problem than hell if i have an idea without being able to see.
SEO Optimization→
July 20, 2007 at 6:54 pm #

By the way, apologies for the double comment i made. The sad story is that i did wrote it on two different topics (upsss)…i was extremely tired that nite.