By Jim Kukral • January 9, 2007 • Blogging, Cleveland, Free Online Marketing Ideas, Internet Strategy, Online Conversations, Online Marketing, Online Media, Outrageous Marketing, Personality Marketing, Radio Show • 822 Comments2007-01-09+15%3A48%3A50Jim+Kukral

Today’s guest (@ 1pm EST, please call in! (646) 915-9539) on Free Online Marketing Ideas Radio Show is Joel Cheesman, award-winning blogger and fellow Clevelander, and yes, creative online marketer. Joel and I will be talking about a few of his projects, as well as a very interesting story about Joel auctioning himself off on eBay.

Cheezhead author Joel Cheesman, president of HRSEO and Oaseo, is one of the most widely-read bloggers on emerging recruitment issues in the world. He was the recipient of Recruiting.comâ€™s Best Technology Recruitment Blog for 2005 and received Best Recruiting Blog in 2007. He has been featured in Fast Company magazine and its blog under FC Reads, as well as NewsNow, Workforce Management, AIRS and Crainâ€™s Business.

Joelâ€™s blog is a daily chronicle of how the Internet and technology are shaping human resources and how organizations can attract the talent needed to thrive in tomorrowâ€™s economy. As an employee and insider of some of Americaâ€™s biggest online job sites since 1997, Joel founded HRSEO to help employers and companies in the recruitment space move to a world where search engines deliver high quality and cost-effective traffic.

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Joel Cheesman Interview

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Business Around A Lifestyle

The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.

That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?

Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.

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Rosie→
January 9, 2007 at 12:42 pm #

Jim! How ya doin’? Read about Joel being on your show today via his blog. Small world. I listened in today. Also, love some of you’re new projects you got going on. Well I thought I’d say hi and that I liked the show and I subscribed so I’ll probably be listening in more often. (And that a link is forthcoming.) Take care and tell Hal and Dave I said hey!
Jim Kukral→
January 9, 2007 at 12:47 pm #

Hi Rosie, thanks for listening! I hope the show was helpful in some way? And I’ll tell the boys you said hello!