The Power of Free! A Case Study

08 July 2008 Written By: Jim KukralComments: Comments

Make money teaching a class at Prfessor.com

So do you believe in the power of “FREE”? You should. Free works. All the cliches are true. If you give, you get. Don’t believe it? Here’s a video for you to watch. Tell me free doesn’t pay.

Since launching my free resource site at OnlineVideoToolkit.com…

I’ve been asked to write a book from a major publisher (paid)

Invited to speak at a mastermind event (paid)

Been interviewed to be featured in a major marketing publication that sends out to 400k+ of my peers (was released today, Marketing Sherpa)

Closed several consulting gigs where I help people figure out how to do online videos for ROI

Helped thousands of people figure out how to begin to make web videos

And some other stuff too

ALL because of me being an expert in a niche and giving away this toolkit free. Watch this video.

That was in the last 7 weeks since launch, and more good things are happening every day. You tell me free doesn’t pay.

What can you give away free? Think about it. Free works. Try it.

Jim Recommends...

The Shoemoney System - Check it out here.


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  • Congrats!
  • I love this, Jim. I constantly have to remind myself of this principle. One of my favorite authors, Jeffrey Gitomer, advises a parallel -- focus on what value you can provide to others and they will fight to provide value to you in return. Thank you for sharing your success with your readers.
  • Glad to share. Free works, please try it!
  • I'm actually working on a new niche blog/portal right now where one of the primary things is going to be a free new ebook every month. So this timely post gives me some hope and courage that I'm headed in the right direction with this thing. ;)
  • Just make sure it's really free and really helpful. Don't load it up with ads and all that. Truly make it just great info for free.
  • williamb
    Hi there,

    I am here through Marketing Sherpa. I am in the midst of making avideo and your tips are very helpful. One question though: in my organisation they are strict on what we view on the internet. Your video above for example is blocked, it is picked up as streaming media, yet I can open videos from news sites. To avoid this happening with my video what do I need to do?

    Many thanks

    William
  • I'm not sure how to answer that question. Your company has decided that they don't want you to watch videos on work time. My advice is to watch them at home then. :)
  • williamb
    That was quick!

    I appreciate I can watch these at home. But I am conscious that our organisation is not alone in preventing streaming video, and that a lot of people use the internet while at work for personal matters.

    The news sites manage to imbed their news videos and get around the corporate filters and we can watch them. How do you imbed a video so that it gets around the filters?

    Then I can reach a really big market of idle..... I mean busy government workers who plan all their (and their families) activities during work hours...that's what I am asking :)

    Cheers

    William Barry,
    Tourism Development Officer
    City of Joondalup,
    Boas Ave,
    Joondalup
    WA 6027
    Mobile: 0409 118 377
    Tel: 9400 4527
    Fax: 9400 4336
    Emai: william.barry@joondalup.wa.gov.au
  • amirulcyber
    Thanks for your info,i like it.Thanks again.
  • Jim-

    How did this effect your subscription rate? Did you find this to be more efficient in building a list than a regular ebook, etc. Thanks!
  • It certainly hasn't hurt! Yes, I saw huge spikes on the day the Marketing Sherpa piece ran. Everytime there's a mention, which is about every day now on someone's blog or somewhere, I get a spike of signups.
  • Paying it forward has always worked for me. Especialy by offering to speak or help with nonprofits that educate
  • Cally
    Going Away Feeling I have LEARNT some stuff here.....
  • That's the biggest compliment I could get, thank you.
  • Hi Jim.
    Long time reader. I just stumbled on this tool: www.4qsurvey.com. Free is cool.
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