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The Story Of Your Success?

By • November 18, 2008 • Online Marketing, storytelling • 3 Comments

I’m a Web consultant. I take a LOT of calls from small businesses and individuals who need to figure out how to find success online. Each business is different, with different needs and goals and personalities that run them. But there’s one thing they all have in common…

They all have a story.

And so do you. We all have stories to tell.

So what’s your story? You probably have one and don’t even know it. It’s your about page. Head on over to your about page and re-read it. Is it telling a story, or is it just spouting off facts about your business?

People want to read stories, not brochures. Copywriting is really an art, and storytelling is probably the biggest factor in successful copywriting.

I highly suggest you subscribe to Brian Clark’s excellent blog at CopyBlogger.com to learn how to tell your story better.

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Business Around A Lifestyle

The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.

That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?

Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.

3 Awesome Comments So Far

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  1. franpro→
    November 18, 2008 at 6:11 pm #

    Jim, Thanx for the great reminder about storytelling. I JUST re-did my "about" page. I think you'll like it! You motivator, you!Joel Libava<a href="http://thefranchiseking.typepad.com/about.html” target=”_blank”>http://thefranchiseking.typepad.com/about.html

  2. Perlapennylope→
    November 19, 2008 at 1:26 am #

    This kind of success stories helps very much to share your parenting success story with other parents! I loved your story. Thanks for that!!

  3. Dean Holland→
    November 20, 2008 at 8:32 am #

    Hi,

    Nice blog Jim, I just found it through copyblogger.com

    It is only recently I have come to realise that your right, we do all have story.

    Admitedly I never realised I did, and actually I guess its my story that I am now building a business on !

    What I am doing Jim is basically build a blog and blog about how I am building my blog. Everytime I learn a new thing I blog about it to enable others to benefit.

    It is working really well and I am getting amazing feedback from my visitors.

    So do I agree with what you have said ? Hell Yeah !

    People need to find their story, it could change a lot in your life and career as it has in mine !

    Of course I am at an advantage now as I have just got myself a mentor so I see my business going from strength to strength now

    But hey, thats another part of my story right ?!

    Thanks for the great information Jim

    I'll be here more often, thanks

    Dean
    http://www.DeanHolland.com