http://www.jimkukral.com/the-wrong-question-will-adsense-die-when-google-cpa-takes-over/ Small Business Consultant Fri, 20 Nov 2009 12:45:24 -0600 http://wordpress.org/?v=2.8.4 hourly 1 http://www.jimkukral.com/the-wrong-question-will-adsense-die-when-google-cpa-takes-over/comment-page-1/#comment-3606 John Ebbert Sun, 25 Mar 2007 16:21:05 +0000 http://www.jimkukral.com/?p=262#comment-3606 Seems to me that Google is letting the Publishers absorb the risk again (with CPA or PPA or whatever Goog calls it), while they just sit back and collect the dough. At what point does Google try to partner with the publisher? After all, without the publisher, Google loses its almighty power. At ContextWeb, we're opening things up for the publisher. They're going to get a guaranteed CPM - the publisher tells us what CPM they want from their ad network - and they can still work with AdSense. Seems to me that Google is letting the Publishers absorb the risk again (with CPA or PPA or whatever Goog calls it), while they just sit back and collect the dough. At what point does Google try to partner with the publisher? After all, without the publisher, Google loses its almighty power. At ContextWeb, we’re opening things up for the publisher. They’re going to get a guaranteed CPM – the publisher tells us what CPM they want from their ad network – and they can still work with AdSense.

]]> http://www.jimkukral.com/the-wrong-question-will-adsense-die-when-google-cpa-takes-over/comment-page-1/#comment-3552 Evan Sat, 24 Mar 2007 13:55:53 +0000 http://www.jimkukral.com/?p=262#comment-3552 Adsense removes the question of whether an affiliate offer will convert on your site or not or if the offer converts well at all. Its that gauranteed revenue people like. However, in my opinion, affiliate programs produce more revenue on targeted websites or content than adsense does. Other people may have differing opinions, and I suppose it matters the type of site, but I think affiliate offers are the way to go unless you can't find any good converting ones for your site or find that adsense peoduces more revenue for you on your site... Adsense removes the question of whether an affiliate offer will convert on your site or not or if the offer converts well at all. Its that gauranteed revenue people like. However, in my opinion, affiliate programs produce more revenue on targeted websites or content than adsense does. Other people may have differing opinions, and I suppose it matters the type of site, but I think affiliate offers are the way to go unless you can’t find any good converting ones for your site or find that adsense peoduces more revenue for you on your site…

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