By Jim Kukral • May 9, 2007 • Bill Gates, Online Marketing, Traditional Media • 4251 CommentTradtional+Media+Must+Adapt%2C+Or+Die2007-05-09+16%3A34%3A41Jim+Kukral

It’s official, traditional media will die. How do I know? Bill Gates says so yo.

Chairman Bill Gates spelled out his vision of the future of media Tuesday, in front of about 1,000 advertising professionals in Seattle for Microsoft’s Strategic Account Summit of its top advertising customers.

“We’re saying newspapers will go online, and there will be massive innovation that comes out of that,” Gates said. “We’re saying that TV, the biggest ad market in the world, will completely go online and have the kind of targeting interaction that you only get out on the Web today.

“As dramatic as things happening on the Web are, that’s actually what all advertising … will be in the future.”

Gates painted a grim picture of the transition for traditional media.

“I have a lot of friends in the newspaper industry and, of course, this is a tough, wrenching change for them, because the number of people who actually buy, subscribe to the newspaper and read it has started an inexorable decline,” he said.

By the way, Bill Gates is really awesome, in case you didn’t know. Check the link for proof.

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Business Around A Lifestyle

The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.

That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?

Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.

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Johan→
May 10, 2007 at 2:34 am #

Bill Gates is probably right about this. And it’s not really revolutionary. But he has done a lot of predictions in the past that have come true.

I have stopped subscribing to newspapers, and now get all my news from the web.

However, it seems like MS are missing the trend to move all applications to the web. They will have a hard time competing with Google about office applications on the web unless they do something soon. Not that this is bad, personally I like google more than MS.