Use Emotion & Tell A Story For Viral Success
June 30th, 2009 // 2:19 pm @ Jim Kukral
You’re not going to find a better example of a viral type video built specifically to drive an action than this one.
Go watch this now and come back.
Notice how smart this was done? A powerful, emotional story, told without voice, in music and images.
Also notice how smart the call to actions are at the end of the video? They don’t interrupt. They are relevant. They help you easily share it.
This video will go viral because it’s that good. And frankly, this is something you could make over at www.Animoto.com for free.
Use emotions and tell stories.
Category : Video Marketing &Viral Marketing &Viral Videos
Catharine
1 year ago
What an excellent story …. the images and music were intense and compelling and as you mentioned the calls to action not intrusive.
Thanks for that … inspired me in many ways.
roofers in leeds
1 year ago
Fantastic story!.. very inspiring.
This Week’s Top Affiliate Marketing News Stories (July 3, 2009)
1 year ago
[...] Use Emotion and Tell A Story For Viral Success Emotion sells product! Most of us KNOW that, but don’t apply that knowledge to our business. Jim Kukral has got an excellent example on his blog. [...]
doors
1 year ago
You can learn a lot from this, thank you.
Belajar komputer
1 year ago
It is good viral marketing strategy, thanks.
fashionista
1 year ago
thanks, great story
Gil
1 year ago
Everyone's talking about funny being THE viral thing, it's good to remember that funny is just another emotion. This clearly shows how to go viral in another very potent way.
But I have to disagree wth you on your last phrase. Even though it looks easy to do (and god knows animoto does an excellent job) it seems that a lot, and I do mean a lot, of work went into producing this video. The music is a perfect fit, as are the pictures. So it seems to me that you need to know exactly what you're doing when you reproduce something like this video.
Having said that, thanks for this post. I'm sure a lot of people will greatly benefit from it.
Peter Davies
1 year ago
To add to what Gil says – its an excellent video but i do agree that to get something of this quaility so the story synchs with the music and validity of the message is not something just anyone could put together – certainly beyond my capability.
Tuesday Hall
1 year ago
@Peter Davies you're absolutely write. How do newbies get this kind of storytelling talent? I usually just go with personal experiences… or maybe just read lots of books to fill out the gaps. A good story is, after all universal.