I like to review all books I read on video. You can see all of my reviews here.
I just finished reading Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki
Video Book Review: Personality Not Included
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Business Around A Lifestyle
The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.
That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?
Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.
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May 9, 2009
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@rohitbhargava is doing a live interview now at http://blog.mixergy.com/live/
Great book. (And thanks for supporting my interview Pallian!)
Just finished reading myself and have to agree – well worth reading.