David Meerman Scott follows up his first book about the New Rules of PR with a book called World Wide Rave. My video review is below. If you’d like me to review your business or marketing book contact me. View all of my other video book reviews by clicking the link at the top of the page.
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Business Around A Lifestyle
The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.
That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?
Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.
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Hi Jim, How much do you charge for reviewing a business?
If it's a business I love, nothing, and it kinda has to be related to what I do.
I'm just about finished with his other book "Tuned In" — it's pretty good.
Really interesting post and site!
Just finished this book and am going to start 'Tuned In.'
Thanks Jim!