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Viral Marketing Works When It’s Useful & Interesting… & Easy

Seth Godin is right, as usual. Check out this fun little, yet very simple tool.

It’s viral because it’s interesting, not because it’s accurate. And it’s interesting partly because it talks about how much money you have. Sort of the new fortune telling.

So let’s review. This works because it’s easy, fun, useful, interesting… When you work on projects, do you strive for those things? If not, are you sure you’re on the right track?

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