By Jim Kukral • August 28, 2007 • Attention, Creative Online Marketing, Creative Thinking • 6781 CommentWant+To+Be+Famous%3F+Get+Attention%212007-08-28+15%3A58%3A17Jim+Kukral

I’m not sure if “being famous” is really measured on if you get on the Tonight Show (which is one of his goals), but leaving that flaw aside, this guy has the right idea.

It’s all about attention and he’s doing a good job at getting it. Using videos and a creative website and pushing his agenda. The press loves this stuff.

Famous In 31 Days
Uploaded by FamousIn31Days

Brought to my attention from Problogger.

Over the last few days Iâ€™ve been following the quest of John Gerard who is video blogging his journey across the US at his site Famous in 31 Days.

As the name suggests, Johnâ€™s goals are simple – to become famousâ€¦. in 31 days.

Heâ€™s traveling across America and aims to end his journey by being featured on Jay Lenoâ€™s show. Only problem is that Jayâ€™s never heard of him and neither had too many others before he started his journey.

Having said that – John managed to get himself some media attention in the days leading up to the start of his journey and at least in his home town got a little of the fame heâ€™s after – but now heâ€™s in New York and the real challenge starts.

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Business Around A Lifestyle

The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.

That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?

Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.