What Can A Special Forces Psychological Warfare Specialist Teach You About Sales & Marketing?

By Jim Kukral • March 4, 2009 • Online Marketing, Online Success, Sales • 14141 Comment2009-03-04+22%3A29%3A12Jim+Kukral

Over at my coaching site, TheBizWebCoach.com ($1.00 Trial), I’m constantly interviewing the movers and shakers and experts in the online marketing world. Here’s another interview you will enjoy. Please leave a comment.

Matthew Scott knows how to sell stuff. He spent years in the military as a Special Forces Psychological Warfare specialist.

No, I’m not kidding. So do you think someone with that type of training understands how to get into the minds and hearts of a customer? He sure does! If you want to learn how to sell more, and sell better, you’ll enjoy this podcast interview.

Listen to the podcast with Matt here.

The Biz Web Coach talks with sales and marketing veteran Matthew Scott of LifesWorkGroup.com about how you can become a better salesperson and marketer.

About Matthew Ray Scott

I entered the United States Army in 1985 serving in various leadership positions as a combat infantryman, a Special Forces Psychological Warfare specialist, commanding combat medics during Operation Desert Storm in Iraq, and a paratrooper Captain with the legendary 82nd Airborne Division.

In 1994, I made the decision to leave the military hoping I could better integrate my family and career life. At the age of 30 years old, I realized I did not have a process or plan to uncover what career decision I should make next, let alone understand how to uncover my unique purpose or life’s work.

So, I decided to choose a position as a sales and marketing consultant in the biotechnology market after leaving the military and within seven years, I was a Co-Developer and a Vice President, Sales for a biotechnology company in San Diego, California.

In 2004, the biotechnology business unit I co-developed, sold for 16x times earnings. I had surpassed every career and financial goal I set for myself after leaving the military. After this event, I began to ask the questions that would direct my life’s work fulfilling my definition of success and significance. My discoveries led to the formation of The Life’s Work Group, Inc.

I serve as the Founder & Managing Director, The Strategic Incubator, a global consulting firm equipping leaders to align strategic vision with a tactical execution of revenue producing activities in taking a great idea and building a revenue-producing process.

I also am the Managing Partner of The Trunk Club, a company that revolutionizes the way men shop for clothing and define their authentic style.

I completed my Masters Degree in Management in 1991 and completed certification as a Certified Professional Coach sanctioned by the International Coaching Federation (ICF) in 2006.

I reside in Oregon with my wife and three children living with intention next to the ski trails of Mt. Hood and the vineyards of Willamette Valley. I am scheduled to publish my book, men@pause: executive men in transition in early February 2009.

Tags: Marketing, Sales

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Business Around A Lifestyle

The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.

That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?

Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.