By Jim Kukral
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December 24, 2007
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Content, Creative Online Marketing, Internet Strategy
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There’s an amazing guest post up over at Problogger.net from Dean Rieck.
The Secret Motivations that Drive Your Customers
A MUST read. Enjoy.
But if you’re selling things, offering services, or even just placing ads on your blog, you’re running a business. And if you’re running a business, you DO have customers. So in order to maximize the income your blog produces, you have to understand what your customers really want
I’ve been studying customer psychology for years. And from my experience, and the experience of thousands of other businesses, I’ve compiled a list of the most powerful motivations that drive buyers.
Understand these motivations and you will understand your customers.
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Business Around A Lifestyle
The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.
That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?
Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.
Thankyou so much, this information really helped me…
Great list,
I follow a few of them but learned some new ones from the list.