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What Is Social Media Marketing? Does It Work?

By • July 16, 2008 • Online Marketing, Social Media, Social Networking • 7 Comments

I’ve met a lot of people who say they “know” social media. But do they really know what they’re talking about? Look, this is all pretty much brand new in the grand scheme of things. So I wanted to find out what social media marketing is all about. I mean, is this really something that can be done professionally?

westSo I went straight to the top of my list of people who I trust. My friend Lena West owns a social media marketing agency (Xynomedia) so I cornered her on the phone to see if I could get her to spill her guts. She did.

Lena gives up answers to some of my toughest questions that I believe you’ll find helpful in your quest for learning more about marketing socially. Here are some of my show notes:

What is social media marketing?
Is selling social media as an agency hard?
Can you show roi in social media?
Can you go into social media halfway? What if you pull out early?
What exactly do you do as an agency?
Lena says, “Social media is a study of people. Once you understand sociology you understand social media.”
How can I start doing social media without hiring an agency?

Lena is a smart cookie. She also writes for Entrepreneur blogs, check her out!

Podcast: Play in new window | Download

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Business Around A Lifestyle

The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.

That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?

Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.

7 Awesome Comments So Far

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  1. Michael Brito→
    July 16, 2008 at 11:31 am #

    Great interview. Perhaps your next interview can be with someone who works internally to get a different perspective.

  2. laurent→
    July 16, 2008 at 7:36 pm #

    Great interview. Social media is about relationship building…as in the 'social' in social media: Real people (behind the brand) to real people (customers/influencers/key players) interactions. And the media is the mean to do it. Starts with finding where your target market socialize, listen, engage a bit, engage more, get noticed, go on step further, discover affinity and build a relationship on it.
    And yes, the hard part is the doing…as you said, it's a lot of work ;-).

  3. jrsven→
    July 17, 2008 at 10:13 am #

    Cool. Very cool…

  4. gout→
    July 19, 2008 at 1:29 am #

    thanks for information….I wanto to check for the first

  5. Codrut Turcanu→
    July 22, 2008 at 7:49 am #

    In my opinion, social media marketing is all about connecting with the online community.

  6. Lena→
    July 28, 2008 at 8:15 pm #

    Jim:

    I figured I'd able over here and give a hearty thanks for the interview…

    Ciao,

    Lena

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