The NYTimes nails it, talking about all these new made-up 2.0 names…

These are all actual Web sites that have hit the Web in the last year or so: Doostang. Wufoo. Bliin. Thoof. Bebo. Meebo. Meemo. Kudit. Raketu. Etelos. Iyogi. Oyogi. Qoop. Fark. Kijiji. Zixxo. Zoogmo.

These startups think that these names will stick in our minds because they’re so offbeat, but they’re wrong. Actually, all those twentysomething entrepreneurs are ensuring that we won’t remember them. Those names all blend together into a Dr. Seuss 2.0 jumble.

About the only neat domain name I like nowadays that fits into that category, sorta, is Xobni.com, which is Inbox spelled backwards. Makes sense because they do email stuff.

The piece continues…

These days, though, you get the impression that today’s startups aren’t even trying. They go directly for the Web 2.0 Name Generator. They think that if Google or Yahoo got away with cryptic names, they can do it, too.

But here’s a little wakeup call: People will learn to love your site’s wacky name only if they fall in love with the site itself. Google and Yahoo became household nutty names only because everyone loved their services. They did not succeed because they had silly names.

And when you name your site Yambo or Roombee, that’s a lot less likely to happen. You’re stacking the deck against your own success.

I couldn’t agree more. I thought the days of stupid made up company names died with the first bubble. I’m unsure why people are trying to bring that idea back; that you can make up a name and have it stick. Where’s the creativity?

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