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When’s The Last Time You Got Paid For A Blog Post?

I keep having this argument over and over. On Facebook, Twitter, email, you name it. As I continue to push my mantra of “everyone should publish a book” around the Internets, I keep getting a very few people pushing back on me with one of the following objections.

1. Not everyone should have a book because it just makes more crap out there.
2. Books are better/different and should be researched and a lot more put into them.
3. If everyone writes a book, the world will end.
4. Blogs are a much better way to communicate your message.
5. And other reasons why people who are writing books now who shouldn’t are ruining the world.

C’mon. Do any of you remember 2001 when blogging really started to take hold? I do, I started this blog in August of 2001. Shortly after I started using blogs for business or to “make money online.” My point is to point out that the EXACT same arguments I was getting way back then about using blogs for business are the EXACT same arguments I’m getting today about self-publishing books.

The cycle continues. Something new hits the scene and the purists are quick to come out and hold to the old model and claim that the new way is going to ruin everything. The world is not flat people.

Then the argument comes out that “just because it’s content wrapped in a dead tree doesn’t make it any more valuable.” To that I say, when was the last time someone paid you to read your blog post?

They don’t, and they won’t. A book is the same content, wrapped in a different delivery mechanism. But because of how it is delivered, it offers more credibility (for now) and value in terms of “making money” from it.

Writing a book is a business decision, just like writing a blog is. Are you making the best possible decision?

When you join Jim's group you join thousands of other successful people who want to work together to grow their brands and businesses. When you join today, you'll get instant access to Jim's latest webinar replay entitled "The New Rules of Self-Publishing".

Business Around A Lifestyle

The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.

That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?

Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.

9 Awesome Comments So Far

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  1. Hotdogman
    January 29, 2012 at 3:27 pm #

    I got paid this morning, and yesterday, and the day before that. I get "paid to blog" every day. Doesn't mean I won't write that book…..

    • Jim Kukral
      January 29, 2012 at 5:12 pm #

      Nobody paid you money to read your blog post, if my point. :)

  2. @TiffanyRodkell
    January 29, 2012 at 4:03 pm #

    Good Read! I am in the process of writing a book now, but have not completely been focused on it soley because of maintaining my blog. I love your idea and this blog has giving me inspiration to finish what I started. Can you tell me your thoughts on my current Blog at http://www.Tiffanyrodkell.net? Any suggestions?

  3. Lon
    January 29, 2012 at 4:56 pm #

    Jim, thanks for the background on publishing. This is high up on my list. Step one trying to decide between a number of topics. Looking forward to it …one of those items on the bucket list.

  4. @genuinechris
    January 29, 2012 at 8:16 pm #

    Jim…Jim…jim…We have 45 posts up at Simplifilm. All of 'em get 2-4 inbound searches a day. We get well qualified leads at about 1-2 a day. So um….I get paid every day to blog. I don't need to write a book to validate my ego.

    • Jim Kukral
      January 29, 2012 at 10:36 pm #

      People pay to read your blog posts? Because that was my point. Of course I get you can make money indirectly from writing blog posts. What do you think I'm doing right now?

  5. @tomtrush
    January 29, 2012 at 9:19 pm #

    Great point, Jim. I'm just finishing up my second book — both include versions of several posts that originally appeared on my blog. Thanks to advancements in the publishing world, writing a book is now a practical way to repurpose content. If you consistently create content, why would you not have a book?

  6. Sue McDonald
    January 30, 2012 at 1:58 am #

    Hi Jim

    I am in the middle of writing a book and it is very challenging. I enjoy writing blogs because they do get me visitors.
    So I really think both are necessary – it is just that a book requires a little more time.

  7. Hotdogman
    January 30, 2012 at 4:11 pm #

    Books, blogging, as long as it pays. Hell, I am getting "paid" to eat hot dogs fercryinoutloud! I will blog AND write a book (or two) about it!