Why Does Technorati Use Google Adsense?

15 November 2007 Written By: Jim KukralComments: Comments

Make money teaching a class at Prfessor.com

Does this make any sense to you? I just noticed that they are filling ad spots with Adsense ads. I mean, this one on the top in the leaderboard position makes no sense to me at all. First off, Adsense in a leaderboard converts horribly. Secondly, why aren’t they running paid ads in that spot?

Wait, I think I know why… Because the ads are completely overpriced. I got a rate card from them earlier in the year, after 3 attempts to ask for one, and I can tell you that they wanted like $50k to do a run of ads. Are you kidding me?

Look, Technorati has a new CEO, and I hope they kick things back for the better for themselves. But as of right now, I’m not sure they even have a plan? I did talk to some guy from Technorati at the Blogworld show and he assured me they have a plan…

But I’ll believe it when I see it. So I’ll continue to be disappointed and confused by their actions. How about you?

I think I need to write a post about how I would save Technorati. Although, I did that for Icerocket and nobody listened or made any of my changes.

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  • Steven Hodson
    I've made a few suggestions myself for both Technorati and MyblogLog with the expected results - nada.

    But then I'm just a cranky old fart so who cares what I think eh ... :)
  • I think there is also something to be said for setting a value on access to your audience and not caving to the pressure of selling it for less. I have personal experience at letting something go unsold for an entire year because "the market" kept telling me I was too expensive, but I stuck to my gins. Flash forward to today, and I now have it priced higher than ever before and a year-long waiting list of advertisers vying for the sponsorship opportunity.
  • Actually, I stuck to my GUNS (but access to gin can certainly help.)
  • Steven Hodson
    I think as well one has to have a strong believe in one's own value and also one should take into account the quality of one's readership. While setting my rate at what I have might seem high to some I think that given a PR5 ranking and a continually growing readership along with active comments actually brings a better return for a potential link buyer.
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