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Why Does Technorati Use Google Adsense?

By • November 15, 2007 • Blog Advertising, Blog Search, Blogging, Google Adsense, Internet Strategy, Technorati • 4 Comments

Does this make any sense to you? I just noticed that they are filling ad spots with Adsense ads. I mean, this one on the top in the leaderboard position makes no sense to me at all. First off, Adsense in a leaderboard converts horribly. Secondly, why aren’t they running paid ads in that spot?

Wait, I think I know why… Because the ads are completely overpriced. I got a rate card from them earlier in the year, after 3 attempts to ask for one, and I can tell you that they wanted like $50k to do a run of ads. Are you kidding me?

Look, Technorati has a new CEO, and I hope they kick things back for the better for themselves. But as of right now, I’m not sure they even have a plan? I did talk to some guy from Technorati at the Blogworld show and he assured me they have a plan…

But I’ll believe it when I see it. So I’ll continue to be disappointed and confused by their actions. How about you?

I think I need to write a post about how I would save Technorati. Although, I did that for Icerocket and nobody listened or made any of my changes.

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Business Around A Lifestyle

The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.

That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?

Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.

4 Awesome Comments So Far

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  1. Steven Hodson→
    November 15, 2007 at 5:56 pm #

    I’ve made a few suggestions myself for both Technorati and MyblogLog with the expected results – nada.

    But then I’m just a cranky old fart so who cares what I think eh … :)

  2. Don The Idea Guy→
    November 16, 2007 at 4:42 pm #

    I think there is also something to be said for setting a value on access to your audience and not caving to the pressure of selling it for less. I have personal experience at letting something go unsold for an entire year because “the market” kept telling me I was too expensive, but I stuck to my gins. Flash forward to today, and I now have it priced higher than ever before and a year-long waiting list of advertisers vying for the sponsorship opportunity.

  3. Don The Idea Guy→
    November 16, 2007 at 4:43 pm #

    Actually, I stuck to my GUNS (but access to gin can certainly help.)

  4. Steven Hodson→
    November 16, 2007 at 5:59 pm #

    I think as well one has to have a strong believe in one’s own value and also one should take into account the quality of one’s readership. While setting my rate at what I have might seem high to some I think that given a PR5 ranking and a continually growing readership along with active comments actually brings a better return for a potential link buyer.