William Thompson: Attention, Interest, Desire, Action

By Jim Kukral • March 3, 2009 • Online Marketing, Online Success, Sales • 14251 Comment2009-03-04+02%3A48%3A37Jim+Kukral

This past weekend at the Electronic Retailers Show in Miami I was privileged to meet a gentleman by the name of William Thompson, the President of TV, Inc. He is the author of Inside Infomercials, the best selling book on the subject.

For over 30-years, he has been innovating in the marketing and sales industry. He’s had appearances on ABC’s 20/20, Sally Jessey Raphael, McLaughlin Report as well as hundreds of local TV and radio talk shows. In fact, he told me a few amazing stories about some of those interviews that I won’t try to repeat because I won’t be able to do them justice.

I was able to spend a few minutes interviewing him, of which you see below. 80% of this video was edited out to keep it short and sweet. I’ll try to get a copy of the entire interview to post at a later date.

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Business Around A Lifestyle

The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.

That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?

Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.