By Jim Kukral • August 28, 2008 • Marketing Effort, Marketing Strategy, Online Fun, Online Marketing, Word of Mouth • 12534 Comments2008-08-28+12%3A10%3A08Jim+Kukral

Do NOT miss this podcast. Andy Sernovitz (THE mast of word of mouth) from Gaspedal.com gives some unbelievable advice about how anyone can get started with word of mouth marketing.

We talk about what WOM is and how anyone can do it, with examples of how real companies are doing it every day, and get this… with no real money spent! Andy gives two major things that you need to know about WOM. Huge tips that will make you start thinking right away.

Consider this: “Never let anyone walk out the door without something to share”. Think about that for a second. Are you letting the WOM get away from you?

Oh yeah, be on the watch here on this blog for some free copies of Andy’s book!

Here are the show notes:

What is word of mouth marketing?
How to get started?
Who’s gonna talk about my stuff? How do I make it easier for them to share it?
Identify the talkers.
Offline wom principles, never let anyone walk out the door without something to share.
(examples: bloomingdales big brown bag)
Send everyone back to office with 6 extra desserts, they’ll talk about it.
Email is a huge part of wom.
Emotional reasons wom works. Does it make me feel good? Does it make me look smart?
Makes me feel important (give away discount code).
Fun gets forwarded.
Potbelly restaurant sent coupon for 10 free sandwiches to old customer to giveaway.
Freshbook invoices, hosted dinners for travelers in every city.

Podcast: Play in new window | Download

Tags: word of mouth marketing

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Business Around A Lifestyle

The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.

That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?

Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.

125342008-08-28+12%3A10%3A08Jim+Kukral Awesome Comments So Far

Don't be a stranger, join the discussion by leaving your own comment →

Wakas Mir→
August 31, 2008 at 7:14 am #

Very nice podcast jim.. really informative and so true “word of mouth” is too powerful medium that most bloggers miss out on.. thx :)
michaelkpoh→
September 7, 2008 at 10:41 am #

Jim,

Great podcast subject; wom is an effective way of promoting products, services, blogs, books and I enjoyed listenng to this. There were times I could not really hear Andy well; could be my ears, but I came away with the ff points;

1 Never let someone walk away without something to share. My question is 'what are some of the most effective ways of achieving this with a blog?
2. How do I make it easier for people to talk about my stuff? Great suggestions
3. Who is going to talk about my stuff?
4 Creating a newsletter

I am in the process of creating my own blog; it is ready but I am reading around to ensure it is good when it goes live.

Thanks Jim; I found out about you through ProBlogger and have signed up to receive emails from you.

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Word of Mouth Marketing Book Giveaway - September 9, 2008
[...] the podcast I did with Andy Sernovitz about word of mouth marketing? Well, Andy sent me a few copies of his book ‘Word of Mouth [...]
Bookmarks about Offline - January 8, 2009
[...] – bookmarked by 5 members originally found by bluefooz on 2008-12-12 Word of Mouth Marketing with Andy Sernovitz http://www.jimkukral.com/word-of-mouth-marketing-with-andy-sernovitz/ – bookmarked by 3 members [...]