Five do-it-yourself PR tactics from Forbes. Good stuff.
1. Know Your Audience
2. Make A (Useful) Press Kit
3. Craft A Compelling Story
4. Take On Cheap Help
5. Apply For An Award
It’s almost that simple really, if you have a killer idea.
You Can Do PR Yourself, Just Try
27 July 2007 Written By: Jim KukralComments: Comments
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