Seth Godin has been a major influence on my marketing. The guy gets it, on many levels. I was just reading one of my favorite sites at Robin Good’s MasterNewMedia.org, where he features some advice from Seth.
Can you get your ideas to spread or not? He asks.
With people having less and less time available while products, services and choices keep increasing in number, the typical choice is to ignore ordinary stuff.
People want something special. Something that stands out. Something unique.
But even more important to understand is the fact that you can’t target your potential customers by making one size fits all type of product. You need to address and talk directly to those very individuals that are actively listening for exactly what you have to offer and go after them like a laser beam. But not by bombarding them but rather by lighting up the road they were seeking to find.
Here’s a talk Seth gave at the Ted show. Definitely worth a watch if you’re in the idea business.
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Business Around A Lifestyle
The world changed on 9/11 in so many different ways. Since that day, there has been a major shift happening in the way people think and live their lives. Sure, many people still chase the dollar as their ultimate goal. However, many more people have begun to realize that the world could, well, end tomorrow.
That's why people are choosing to pursue a business around a lifestyle, instead of a lifestyle controlled by their business. It makes sense, right? If the world was going to end tomorrow, would you still try to live your life in a way you never wanted to?
Take a look around you and you'll see that this shift to becoming a lifestyle entrepreneur is being adopted by more and more people every day. Some of those people are falling into it because they have been laid off from their jobs and are literally forced into it. Some of those people just figure out a way to make it happen because of the "end of the world" thinking mentioned above.
7871http%3A%2F%2Fwww.jimkukral.com%2Fyou-have-ideas-can-you-spread-them%2FYou+Have+Ideas%2C+Can+You+Spread+Them%3F2007-10-11+03%3A20%3A50Jim+Kukralhttp%3A%2F%2Fwww.jimkukral.com%2Fyou-have-ideas-can-you-spread-them%2F Awesome Comments So Far
Also. Due to (general) better education, increased salaries, and more foreign travel (I am writing from the UK, I am sure it is the same or similar to the USA), consumer groups are now getting more dispersed / more difficult to pin down.
And where as consumers, say in the 1980′s, where more into aquiring products for products-sake, contemporary consumers are more into aquiring lifestyles and life experiences.
And, lastly, new media has proliferated the ways that brands can be communicated to their audiences. Compared to traditonal media such as terrestrial TV, radio, print, and so on, the mind boggles at the ways brands can now be communicated to their audiences over the internet, mobiles (cell phones), digital TV and other types of new media.
It now so much more organic. So much more complicated!
Jim Kukral shows you the new rules to publishing in the digital age. Follow his advice and you’ll increase your chances for fame, influence and profits.
I totally agree.
Also. Due to (general) better education, increased salaries, and more foreign travel (I am writing from the UK, I am sure it is the same or similar to the USA), consumer groups are now getting more dispersed / more difficult to pin down.
And where as consumers, say in the 1980′s, where more into aquiring products for products-sake, contemporary consumers are more into aquiring lifestyles and life experiences.
And, lastly, new media has proliferated the ways that brands can be communicated to their audiences. Compared to traditonal media such as terrestrial TV, radio, print, and so on, the mind boggles at the ways brands can now be communicated to their audiences over the internet, mobiles (cell phones), digital TV and other types of new media.
It now so much more organic. So much more complicated!