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Your Press Releases Suck. Fix Them Now!

STOP! Don’t send out that press release just yet! Are you sure it doesn’t suck? I’ve launched a new free service at YourPitchSucks.com. YPS? is a service to help you pitch better. You send out press releases all the time that never work, right? You know why? Because you’re not a public relations professional, so you don’t know how to frame your story the best way.

Did you know that 98% of press releases are tossed in the trash can after being given less than 5 seconds of review? Companies waste $450m each year sending out press releases that end up in a gigantic black hole.

YPS? allows anyone to submit their pitch for free and get notes back on how it can be made better. Your pitch could be a press release, or a pitch to bloggers, or whatever.

Consider this the place you go BEFORE you submit to HARO, or PRweb.com. Remember, it’s free, so pass it on please?

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9 Awesome Comments So Far

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  1. Craig Mullins
    September 11, 2008 at 4:49 pm #

    Very nice! I need a service like this cause I don't write a ton of these.

  2. rob
    September 12, 2008 at 3:17 pm #

    thanks, i've seen many poorly written press releases over the years . most business people don't realize how important and useful they can be. great post!

  3. Susan Payton
    October 9, 2008 at 8:29 am #

    Jim–
    This service is awesome! Very useful for non-PR pros.

    If I may offer another resource (ahem, my own): Do-It-Yourself Press Release ebook. It tells you exactly how to write a great press release (then go to yourpitchsucks.com to work on your pitch after) and how to distribute it: http://www.pressreleasesecrets.net

  4. james
    October 22, 2008 at 7:40 am #

    Subject Line : Beat Long Poll Lines with Absentee Ballots from StateDemocracy.org

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    Voters in most states still have time to obtain an Absentee Ballot by simply downloading an official application form available through http://www.StateDemocracy.org, a completely FREE public service from the nonprofit StateDemocracy Foundation.

    Read More: http://us-2008-election.blogspot.com/2008/10/be…

  5. Jim Kukral TheBizWebCoach
    October 22, 2008 at 9:08 am #

    spam

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