Your Press Releases Suck. Fix Them Now!

11 September 2008 Written By: Jim KukralComments: Comments

Make money teaching a class at Prfessor.com

STOP! Don’t send out that press release just yet! Are you sure it doesn’t suck? I’ve launched a new free service at YourPitchSucks.com. YPS? is a service to help you pitch better. You send out press releases all the time that never work, right? You know why? Because you’re not a public relations professional, so you don’t know how to frame your story the best way.

Did you know that 98% of press releases are tossed in the trash can after being given less than 5 seconds of review? Companies waste $450m each year sending out press releases that end up in a gigantic black hole.

YPS? allows anyone to submit their pitch for free and get notes back on how it can be made better. Your pitch could be a press release, or a pitch to bloggers, or whatever.

Consider this the place you go BEFORE you submit to HARO, or PRweb.com. Remember, it’s free, so pass it on please?

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  • Very nice! I need a service like this cause I don't write a ton of these.
  • rob
    thanks, i've seen many poorly written press releases over the years . most business people don't realize how important and useful they can be. great post!
  • Jim--
    This service is awesome! Very useful for non-PR pros.

    If I may offer another resource (ahem, my own): Do-It-Yourself Press Release ebook. It tells you exactly how to write a great press release (then go to yourpitchsucks.com to work on your pitch after) and how to distribute it: http://www.pressreleasesecrets.net
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